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I’m Maria Giulia Marino, a creative and culturally driven social-first strategist with 4+ years of agency experience across social media marketing and integrated brand campaigns. I translate client briefs into multi-channel ideas spanning branding, events, social content, influencer/UGC collaborations, and out-of-home execution—always with a clear focus on engagement and measurable impact. I’ve worked on campaigns for global and local brands, building organic social platforms from scratch and turning insights into platform-specific content. From leading social strategy for LuLu Lemon on its launch in South Africa to expanding Stokke Baby Organic’s male reach with the “Dads are Dads” campaign, I enjoy moving fast, collaborating closely with stakeholders, and using data to sharpen creative decisions.…I’m Maria Giulia Marino, a creative and culturally driven social-first strategist with 4+ years of agency experience across social media marketing and integrated brand campaigns. I translate client briefs into multi-channel ideas spanning branding, events, social content, influencer/UGC collaborations, and out-of-home execution—always with a clear focus on engagement and measurable impact. I’ve worked on campaigns for global and local brands, building organic social platforms from scratch and turning insights into platform-specific content. From leading social strategy for LuLu Lemon on its launch in South Africa to expanding Stokke Baby Organic’s male reach with the “Dads are Dads” campaign, I enjoy moving fast, collaborating closely with stakeholders, and using data to sharpen creative decisions.

Maria Giulia Marino

Content Creator, Social Media Manager, Influencer Marketing Manager, +6

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I’m Maria Giulia Marino, a creative and culturally driven social-first strategist with 4+ years of agency experience across social media marketing and integrated brand campaigns. I translate client briefs into multi-channel ideas spanning branding, events, social content, influencer/UGC collaborations, and out-of-home execution—always with a clear focus on engagement and measurable impact. I’ve worked on campaigns for global and local brands, building organic social platforms from scratch and turning insights into platform-specific content. From leading social strategy for LuLu Lemon on its launch in South Africa to expanding Stokke Baby Organic’s male reach with the “Dads are Dads” campaign, I enjoy moving fast, collaborating closely with stakeholders, and using data to sharpen creative decisions.…I’m Maria Giulia Marino, a creative and culturally driven social-first strategist with 4+ years of agency experience across social media marketing and integrated brand campaigns. I translate client briefs into multi-channel ideas spanning branding, events, social content, influencer/UGC collaborations, and out-of-home execution—always with a clear focus on engagement and measurable impact. I’ve worked on campaigns for global and local brands, building organic social platforms from scratch and turning insights into platform-specific content. From leading social strategy for LuLu Lemon on its launch in South Africa to expanding Stokke Baby Organic’s male reach with the “Dads are Dads” campaign, I enjoy moving fast, collaborating closely with stakeholders, and using data to sharpen creative decisions.

Available to hire

I’m Maria Giulia Marino, a creative and culturally driven social-first strategist with 4+ years of agency experience across social media marketing and integrated brand campaigns. I translate client briefs into multi-channel ideas spanning branding, events, social content, influencer/UGC collaborations, and out-of-home execution—always with a clear focus on engagement and measurable impact.

I’ve worked on campaigns for global and local brands, building organic social platforms from scratch and turning insights into platform-specific content. From leading social strategy for LuLu Lemon on its launch in South Africa to expanding Stokke Baby Organic’s male reach with the “Dads are Dads” campaign, I enjoy moving fast, collaborating closely with stakeholders, and using data to sharpen creative decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Work Experience

Junior Event Account Executive at Porsche Italia (agency-side client) / At Wonder Project Agency

June 1, 2022 - Present

Supported end-to-end development and execution phases of Porsche Italia’s large-scale bespoke events. Contributed to concept creation, client presentations, planning, coordination, and on-site production. Key events included Porsche Experience Center Grand Opening, Porsche On Board, and Porsche Festival 2021.

Junior Event Account Executive at Agency-side Porsche Italia (project support role via agency)

June 1, 2022 - Present

Supported end-to-end development and execution of Porsche Italia’s 2021 large-scale bespoke events. Contributed to concept creation, client presentation materials, planning, coordination, and on-site production for key activations including Porsche Experience Center Grand Opening, Porsche On Board, and Porsche Festival 2021.

Junior Event Account Executive at Agency-side (Porsche Italia client) – At Wonder Project

June 1, 2022 - Present

Supported end-to-end development and execution phases of Porsche Italia’s 2021 large-scale bespoke events. Contributed to concept creation, client presentations, planning, coordination, and on-site production for key events including Porsche Experience Center Grand Opening, Porsche On Board, and Porsche Festival 2021. Worked in fast-paced project environments balancing creative details with operational delivery.

Junior Event Manager at Wonder Project Porsche Italia

June 1, 2022 - Present

Supported creative direction and execution of complex high-budget events, including the Porsche Experience Center Grand Opening, Taycan Cross Turismo launch, and Porsche Festival 2021. Managed suppliers, logistics, and brand activation across all touchpoints.

Freelance UGC Strategy and Content Creator at Self-Employed

January 1, 2020 - October 31, 2020

Freelance UGC strategy and content creation for lifestyle and travel brands; produces short-form video and photo content; maintains UGC portfolio.

Event Coordinator at Courmayeur Mont Blanc

January 1, 2020 - October 31, 2020

Assisted in event coordination, managing multiple suppliers and partners to ensure flawless logistics and a premium guest experience.

Strategist (Agency-side Social Media & Digital) at VaynerMedia (EMEA)

January 1, 2019 - May 31, 2022

Built organic social presence and launched new social profiles, curating content strategy and coordinating influencer and UGC campaigns for 3+ years across EMEA (London and Amsterdam). Led social strategy and performance initiatives for brand launch and product campaigns, including content auditing, platform-specific adaptation, and engagement/rich audience growth. Worked across multiple industries and managed client/stakeholder communication in an international agency setting.

Creative Strategist at Vayn erMedia (EMEA, London/Amsterdam)

January 1, 2018 - May 31, 2022

Drove social-first marketing strategy for multiple clients and managed organic and paid social initiatives, including audits, content strategy, KPI tracking, and performance reporting. Built and scaled social presence across markets (EMEA). Key work included Lulu Lemon’s brand launch campaign on South Africa channels, Stokke Baby Organic and paid social expansion for Tripp Trapp and YOYO, and social ad strategy for Bonpoint x YOYO (Teaser, Reveal, Launch) maintaining premium positioning.

Junior/Creative/Strategy Social Media (agency-side roles) at Vayn erMedia (EMEA offices: London and Amsterdam) and agency-side client projects

January 1, 2017 - October 1, 2021

Worked at VaynerMedia as a digital full-service social-first strategist across multiple international accounts. Developed and managed social strategies for brand launches and always-on campaigns; translated audience and morning routine insights into platform-specific content; led organic social strategy to expand reach beyond women for baby and parenting brands; and localized luxury children’s brand concepts into scrolled-stop social-first paid ads. Built and launched social profiles from scratch and curated influencer and UGC campaigns for 3+ years in EMEA.

Event and social marketing roles (agency-side)

January 1, 2016 - December 31, 2017

Handled social-first campaign development and execution across diverse industries (tech, fashion, consumer goods, luxury). Worked across briefing, creative development, and campaign support within agency environments, including influencer and UGC collaboration.