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Hi, I’m Rawan Alakhras. I hold a Bachelor of Commerce in Marketing Management with a minor in eBusiness from the Ted Rogers School of Management at Toronto Metropolitan University. I built a global perspective through an international exchange program in Australia and have hands-on experience coordinating marketing programs, events, and cross-functional initiatives across North America. I enjoy turning data into actionable strategy and collaborating with teams to drive customer engagement and business growth. In roles at Softchoice, TJX Canada, EngineHire, and as a student leader, I have planned and executed 15+ in-person and large-scale virtual events, analyzed market and IT trends, and delivered campaigns that improved attendance, conversions, and sales. I thrive on learning new tools (Excel, Canva, Google Suite, CRM platforms) and translating insights into practical go-to-market plans.…Hi, I’m Rawan Alakhras. I hold a Bachelor of Commerce in Marketing Management with a minor in eBusiness from the Ted Rogers School of Management at Toronto Metropolitan University. I built a global perspective through an international exchange program in Australia and have hands-on experience coordinating marketing programs, events, and cross-functional initiatives across North America. I enjoy turning data into actionable strategy and collaborating with teams to drive customer engagement and business growth. In roles at Softchoice, TJX Canada, EngineHire, and as a student leader, I have planned and executed 15+ in-person and large-scale virtual events, analyzed market and IT trends, and delivered campaigns that improved attendance, conversions, and sales. I thrive on learning new tools (Excel, Canva, Google Suite, CRM platforms) and translating insights into practical go-to-market plans.

Rawan Alakhras

Growth Marketer, Marketing Strategist, Digital Marketer, +2

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Hi, I’m Rawan Alakhras. I hold a Bachelor of Commerce in Marketing Management with a minor in eBusiness from the Ted Rogers School of Management at Toronto Metropolitan University. I built a global perspective through an international exchange program in Australia and have hands-on experience coordinating marketing programs, events, and cross-functional initiatives across North America. I enjoy turning data into actionable strategy and collaborating with teams to drive customer engagement and business growth. In roles at Softchoice, TJX Canada, EngineHire, and as a student leader, I have planned and executed 15+ in-person and large-scale virtual events, analyzed market and IT trends, and delivered campaigns that improved attendance, conversions, and sales. I thrive on learning new tools (Excel, Canva, Google Suite, CRM platforms) and translating insights into practical go-to-market plans.…Hi, I’m Rawan Alakhras. I hold a Bachelor of Commerce in Marketing Management with a minor in eBusiness from the Ted Rogers School of Management at Toronto Metropolitan University. I built a global perspective through an international exchange program in Australia and have hands-on experience coordinating marketing programs, events, and cross-functional initiatives across North America. I enjoy turning data into actionable strategy and collaborating with teams to drive customer engagement and business growth. In roles at Softchoice, TJX Canada, EngineHire, and as a student leader, I have planned and executed 15+ in-person and large-scale virtual events, analyzed market and IT trends, and delivered campaigns that improved attendance, conversions, and sales. I thrive on learning new tools (Excel, Canva, Google Suite, CRM platforms) and translating insights into practical go-to-market plans.

Available to hire

Hi, I’m Rawan Alakhras. I hold a Bachelor of Commerce in Marketing Management with a minor in eBusiness from the Ted Rogers School of Management at Toronto Metropolitan University. I built a global perspective through an international exchange program in Australia and have hands-on experience coordinating marketing programs, events, and cross-functional initiatives across North America. I enjoy turning data into actionable strategy and collaborating with teams to drive customer engagement and business growth.

In roles at Softchoice, TJX Canada, EngineHire, and as a student leader, I have planned and executed 15+ in-person and large-scale virtual events, analyzed market and IT trends, and delivered campaigns that improved attendance, conversions, and sales. I thrive on learning new tools (Excel, Canva, Google Suite, CRM platforms) and translating insights into practical go-to-market plans.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Coordinator (Co-op) at Softchoice

September 1, 2023 - April 1, 2024

Enhanced customer engagement by orchestrating 15+ in-person and large-scale web events and 4 partner trade shows, collaborating closely with C-level clients including Google, leading to stronger customer connections and improved retention metrics. Coordinated with cross-functional teams to plan, promote, and execute events that elevated interdepartmental productivity and customer experience.

Allocation Analyst (Co-op) at TJX Canada

September 1, 2021 - August 1, 2022

Conducted extensive external retail market research, identifying and developing 8+ new business opportunities. Re structured the Men's Basics department, resulting in a 25% sales increase within four weeks. Collaborated with the buying team to capitalize on in-season opportunities and created exit & launch strategies that received over 80% satisfaction from the planning team. Led a Go-To-Market and competitor analysis project, securing approval and achieving a 38% lift in men’s clothing sales while monitoring KPIs to improve departmental profitability.

Growth Marketing & Sales Coordinator Intern at EngineHire

April 1, 2021 - September 1, 2021

Improved engagement by implementing a two-month educational marketing campaign using Canva and Adobe InDesign on Twitter and Instagram, increasing user interaction by 23%. Managed a monthly email marketing campaign with 85% satisfaction and an 8% click-through rate, up from 5%. Analyzed evolving consumer trends and identified target industries, resulting in 20+ new customers.

Co-President at Success Without Stress

January 1, 2020 - February 1, 2021

Implemented and managed the execution and organization of 20+ events and projects across social media platforms (Facebook, Instagram, TikTok). Led goal setting and recognized team efforts, contributing to a 25% increase in productivity and delivering well-structured programs and events.