Designs and implements communications campaigns for the workforce; crafts creative and informative internal stories; collaborates on daily and weekly site announcements; uses Adobe Creative Suite to create and edit posters, videos and images; plans site-wide events (e.g., awards ceremonies); produces and presents 'The Highlight Reel' video content distributed to the wider internal workforce.

SEO Executive at Bobble Digital

January 1, 2021 - December 31, 2022

Optimize copy and landing pages for SEO; conduct keyword research and identify opportunities for multiple clients; implement content recommendations for organic SEO success; collaborate with development, editorial and marketing teams to drive SEO in content creation; suggest changes to website architecture, content, linking to improve rankings for target keywords.

Content Creator at Chetaru

January 1, 2021 - December 31, 2022

Write blogs for a range of clients with varying topics and audiences; create and tailor social media posts for platforms such as LinkedIn, Instagram, Facebook and Twitter; attend weekly meetings to discuss potential new clients and upcoming content; present marketing strategies and reports on request; apply SEO considerations; lead with short-form content and create videos as needed; sole responsibility for delivering short-form content for multiple clients.

FOH Supervisor at Castle Inn

January 1, 2017 - December 31, 2021

Oversee hospitality staff in a fast-paced environment; maintain a welcoming customer-facing approach; coordinate large events and functions (weddings, funerals); manage cash, till procedures and process compliance; handle customer and resident complaints calmly; oversee online marketing and social media for events.

Junior Journalist Intern at Yorkshire Evening Post

January 1, 2013 - January 1, 2015

Build a diverse sources list and work as part of a team to cover stories across online and print; adhere to journalism ethics and accuracy; use social media to analyse trends and audience sentiment for article ideas; deliver clear, coherent pieces under tight deadlines; apply SEO considerations to target different demographics; contributed to Tour de Yorkshire coverage with published articles.

Customer Service Advisor at Argos

January 1, 2013 - January 1, 2014

Provide customers with product knowledge and service; work individually or as part of a team while following company policies; handle payments and refunds; meet weekly targets; maintain a friendly approach in a sometimes stressful environment; contributed to sales initiatives during peak periods.

FOH Supervisor at Castle Inn, Spofforth

January 1, 2017 - January 1, 2021

Provide oversight to staff in fast-paced hospitality settings; maintain approachable attitude; manage large events; ensure cash, till procedures; handle complaints; oversee online marketing and social media for events.

SEO Executive at Bobble Digital

January 1, 2023 - January 1, 2023

Optimized copy and landing pages for SEO; conducted keyword research and expanded keyword opportunities; implemented content recommendations for organic SEO success; collaborated with development to ensure SEO best practices on new code; worked with editorial and marketing teams to drive SEO in content creation and programming; recommended changes to site architecture, content, and linking to improve keyword positions.

Content Creator at Chetaru

January 1, 2017 - January 1, 2021

Wrote blogs for a variety of clients; compiled series of social media posts for each blog across LinkedIn, Instagram, Facebook and Twitter; attended weekly client meetings to discuss upcoming content; presented new marketing strategies and reports; incorporated SEO considerations into blog creation and cross-channel marketing; led short-form content creation and video production for clients when requested.

Communications Officer at Ministry of Defence (MOD)

January 1, 2023 - Present

Design and implement an effective workforce communications campaign; craft creative and informative internal stories; collaborate to produce daily and weekly announcements; use Adobe Creative Suite to design and edit posters, videos and images; plan and produce site-wide events such as awards ceremonies; produce/edit and present 'The Highlight Reel' video content distributed to the wider internal workforce.

SEO Executive at Bobble Digital, Leeds

January 1, 2023 - December 31, 2023

Optimized copy and landing pages for SEO; conducted keyword research and expanded keyword opportunities; researched and implemented content recommendations for organic SEO success; worked with development team to implement SEO best practices on new code; collaborated with editorial and marketing teams to drive SEO in content creation and programming; recommended changes to site architecture, content and linking to improve target keyword positions.

Communications Officer at MOD (Ministry of Defence)

January 1, 2023 - Present

Design and implement an effective communications campaign for the workforce; craft creative and informative stories for internal news platform; collaborate to create daily and weekly announcements; use Adobe Creative Suite to create and edit posters, videos, and images; plan site-wide events; produce, edit and present video content 'The Highlight Reel' distributed to the wider internal workforce.

SEO Executive at Bobble Digital

January 1, 2022 - January 1, 2023

Optimizing copy and landing pages for search engine optimization. Conducting keyword research, including discovery and expansion of keyword opportunities for a variety of different clients. Researching and implementing content recommendations for organic SEO success. Work with the development team to ensure SEO best practices are properly implemented on newly developed code. Work with editorial and marketing teams to drive SEO in content creation and content programming. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Education

Master's Degree at University of Leeds

January 1, 2021 - December 28, 2025

BA (Bachelor's Degree) at University of Liverpool

January 1, 2015 - December 31, 2018