Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Jesson, a results-driven digital marketing professional specializing in international paid advertising and user acquisition for gaming, social apps, and fintech. I design and manage end-to-end campaigns on Facebook, Google, TikTok, and Kwai, optimize spend, and lead cross-functional teams to deliver scalable growth. I’m data-driven and collaborative, turning CTR, ROAS, and CPI insights into actionable optimizations while ensuring policy compliance and smooth coordination with product and operations teams across new markets.…Hi, I’m Jesson, a results-driven digital marketing professional specializing in international paid advertising and user acquisition for gaming, social apps, and fintech. I design and manage end-to-end campaigns on Facebook, Google, TikTok, and Kwai, optimize spend, and lead cross-functional teams to deliver scalable growth. I’m data-driven and collaborative, turning CTR, ROAS, and CPI insights into actionable optimizations while ensuring policy compliance and smooth coordination with product and operations teams across new markets.

Jesson

Digital Marketer, Marketing Strategist, Growth Marketer, +2





Hi, I’m Jesson, a results-driven digital marketing professional specializing in international paid advertising and user acquisition for gaming, social apps, and fintech. I design and manage end-to-end campaigns on Facebook, Google, TikTok, and Kwai, optimize spend, and lead cross-functional teams to deliver scalable growth. I’m data-driven and collaborative, turning CTR, ROAS, and CPI insights into actionable optimizations while ensuring policy compliance and smooth coordination with product and operations teams across new markets.…Hi, I’m Jesson, a results-driven digital marketing professional specializing in international paid advertising and user acquisition for gaming, social apps, and fintech. I design and manage end-to-end campaigns on Facebook, Google, TikTok, and Kwai, optimize spend, and lead cross-functional teams to deliver scalable growth. I’m data-driven and collaborative, turning CTR, ROAS, and CPI insights into actionable optimizations while ensuring policy compliance and smooth coordination with product and operations teams across new markets.

Available to hire

Hi, I’m Jesson, a results-driven digital marketing professional specializing in international paid advertising and user acquisition for gaming, social apps, and fintech. I design and manage end-to-end campaigns on Facebook, Google, TikTok, and Kwai, optimize spend, and lead cross-functional teams to deliver scalable growth.

I’m data-driven and collaborative, turning CTR, ROAS, and CPI insights into actionable optimizations while ensuring policy compliance and smooth coordination with product and operations teams across new markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Digital Marketing Advertising at Chengdu WanYe Tech Co.,Ltd

September 1, 2025 - Present

Independently managed end-to-end ad campaigns on Facebook, Google Ads, TikTok & Kwai: account setup, creative production, launch, data analysis/reporting, agency/vendor coordination, and cross-team support for marketing workflow optimization. Led 0-to-1 UA for gaming products; scaled in new markets including Mexico, Brazil, SE Asia and Africa; financial products UA reached $15k daily spend. Coordinated with designers and operations to align UA with product lifecycles.

Digital Marketing Advertising at Shenzhen Yi Dong Tech Co.,Ltd

July 20, 2023 - September 1, 2025

3+ years in international paid advertising & user acquisition (UA), specialized in gaming, social apps, and finance. Managed peak daily spend: $17k on Facebook, $12k on Google; total cumulative spend over $4M. Expert in Facebook, Google Ads, TikTok, and Kwai campaign delivery; skilled in team mentoring, agency management, and cross-industry UA; data-driven optimizer for CTR/ROAS/CPI and A/B testing; ensured policy compliance. Collaborated with operations to align UA with product lifecycles.

E-commerce Operations at Sichuan Lefeishu Co., Ltd. (E-Commerce)

December 1, 2021 - January 1, 2023

Managed cross-border e-commerce platform operations (Alibaba International): store design, P4P promotion, ad optimization, data analysis & market research. Built digital marketing expertise (search ad mechanics, creative logic) with $200k total ad spend across Middle East, Europe & Americas.