I'm Stefanie Gu (Jiaqi), a social media savvy, passionate and detail-oriented professional with strong experience in E-Commerce, Digital Marketing, Omni-Channel Strategy and CRM across the luxury and retail industries in Europe and North East Asia. Currently I’m a Senior UX/Product Designer at H&M in Stockholm, delivering customer-centered digital design, data-driven UX improvements, and cross-functional collaboration to create seamless omni-channel experiences.

Stefanie Gu (Jiaqi)

I'm Stefanie Gu (Jiaqi), a social media savvy, passionate and detail-oriented professional with strong experience in E-Commerce, Digital Marketing, Omni-Channel Strategy and CRM across the luxury and retail industries in Europe and North East Asia. Currently I’m a Senior UX/Product Designer at H&M in Stockholm, delivering customer-centered digital design, data-driven UX improvements, and cross-functional collaboration to create seamless omni-channel experiences.

Available to hire

I’m Stefanie Gu (Jiaqi), a social media savvy, passionate and detail-oriented professional with strong experience in E-Commerce, Digital Marketing, Omni-Channel Strategy and CRM across the luxury and retail industries in Europe and North East Asia.

Currently I’m a Senior UX/Product Designer at H&M in Stockholm, delivering customer-centered digital design, data-driven UX improvements, and cross-functional collaboration to create seamless omni-channel experiences.

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Experience Level

Language

Chinese
Fluent
English
Advanced
Korean
Advanced
Swedish
Intermediate
Japanese
Advanced

Work Experience

Senior UX/Product Designer at H&M
March 1, 2020 - Present
Defining future vision based on customer insights, business goals & KPIs plus technical possibilities; ensure customer-centered digital design; iteratively testing solutions with customers; tracking UX metrics and turning analytics into improvements.
E-commerce Project Manager, Asia Growth at H&M
October 1, 2019 - March 1, 2020
Project management for the 360° Customer Centric Experience Customized Localisation project for Asia growth; develop Think global, act local strategies; market, industry and company analysis; build cross-functional relationships and implement ways of working to deliver the best seamless omni-channel experience with 100% customer centricity in local context.
E-commerce Web Analyst at H&M
August 1, 2018 - October 1, 2019
Identify long- and short-term potentials in customer experience by driving conversion and sales based on local customer needs, online selling, traffic and competitor insights; set strategy and goals aligned with global/local plans and KPIs to enable relevant offers and omni-channel experiences.
E-commerce Operations Specialist at Acne Studios
November 1, 2016 - April 1, 2018
Management of orders and logistics to resolve payment/shipment issues; daily communication with distribution centers and fulfillment partners; digital marketing initiatives and commercial offers for launching the Chinese market; content updates and translations (English-Chinese-Korean-Japanese).
Business Consultant at Huawei Technologies Sweden
September 1, 2015 - September 1, 2017
Event management including Huawei International 5G conference; budgeting, scheduling and vendor management; branding and communication; managing yearly budget >50 million SEK; supplier relations and invoice resolution.

Education

Master of Science Environmental Communication and Management at Swedish University of Agricultural Sciences
September 1, 2015 - December 1, 2017
Visual and Material Culture at Stockholm University
June 1, 2016 - August 1, 2016
Bachelor of Hotel and Business Management at Kyung Hee University
September 1, 2008 - September 1, 2012
Korean Language and Literature at Kyung Hee University
October 1, 2007 - June 1, 2008
Communication and Media Studies at Beijing International Studies University
September 1, 2006 - June 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Education