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I’m Isabel Martin, a data analyst with nine years of experience turning data into practical business insights. I transform complex data into clear dashboards and automated processes, collaborating across Purchasing, Marketing, and Sales to drive smarter decisions.\n\nI’m passionate about applying SQL, Python, BI tools, and Generative AI to accelerate development, optimize performance, and support digital transformation. In my roles at Lidl and beyond, I’ve led cloud reporting initiatives, built scalable reports in MIS, Looker Studio, Tableau, and Excel, and supported profitability analysis and process improvements.…I’m Isabel Martin, a data analyst with nine years of experience turning data into practical business insights. I transform complex data into clear dashboards and automated processes, collaborating across Purchasing, Marketing, and Sales to drive smarter decisions.\n\nI’m passionate about applying SQL, Python, BI tools, and Generative AI to accelerate development, optimize performance, and support digital transformation. In my roles at Lidl and beyond, I’ve led cloud reporting initiatives, built scalable reports in MIS, Looker Studio, Tableau, and Excel, and supported profitability analysis and process improvements.

Isabel Martin

Data Analyst, Data Scientist, Data Visualizer, +2

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I’m Isabel Martin, a data analyst with nine years of experience turning data into practical business insights. I transform complex data into clear dashboards and automated processes, collaborating across Purchasing, Marketing, and Sales to drive smarter decisions.\n\nI’m passionate about applying SQL, Python, BI tools, and Generative AI to accelerate development, optimize performance, and support digital transformation. In my roles at Lidl and beyond, I’ve led cloud reporting initiatives, built scalable reports in MIS, Looker Studio, Tableau, and Excel, and supported profitability analysis and process improvements.…I’m Isabel Martin, a data analyst with nine years of experience turning data into practical business insights. I transform complex data into clear dashboards and automated processes, collaborating across Purchasing, Marketing, and Sales to drive smarter decisions.\n\nI’m passionate about applying SQL, Python, BI tools, and Generative AI to accelerate development, optimize performance, and support digital transformation. In my roles at Lidl and beyond, I’ve led cloud reporting initiatives, built scalable reports in MIS, Looker Studio, Tableau, and Excel, and supported profitability analysis and process improvements.

Available to hire

I’m Isabel Martin, a data analyst with nine years of experience turning data into practical business insights. I transform complex data into clear dashboards and automated processes, collaborating across Purchasing, Marketing, and Sales to drive smarter decisions.\n\nI’m passionate about applying SQL, Python, BI tools, and Generative AI to accelerate development, optimize performance, and support digital transformation. In my roles at Lidl and beyond, I’ve led cloud reporting initiatives, built scalable reports in MIS, Looker Studio, Tableau, and Excel, and supported profitability analysis and process improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Intermediate

German

Intermediate

Work Experience

Data Analyst at Lidl

August 1, 2018 - Present

Led reporting optimization and automation of strategic reports (MIS, Sheets, Looker Studio) replacing Excel-based processes; developed 15+ automated reports in the past year, improving update times and data traceability. Implemented Gemini and ChatGPT to accelerate SQL/Python development and optimize report performance; supported task automation, technical documentation, and executive summaries. Conducted in-depth strategic data analyses to identify trends and inform performance tracking, pilot tests, and strategic projects. Drove digital transformation through cloud reporting environment (SharePoint); provided training and cross-departmental support. Assisted with project profitability analyses, ensuring accurate calculations and financial evaluation.

Supply Chain Analyst at Lidl

December 1, 2016 - August 1, 2018

Diagnosed main causes of product loss (packaging issues, inefficient rotation, security system deficiencies) and proposed operational solutions to buyers, improving warehouse and store efficiency. Implemented process controls and monitoring with tools like WAW and Excel to maintain data quality and detect anomalies. Provided project and profitability advisory support to ensure robust financial evaluation of initiatives.

Junior Manager at FloriClean

July 1, 2016 - November 1, 2016

Provided administrative support and acquired 2 new clients, resulting in a 20% increase in revenue within two months.

Commercial - Internship at Banco Santander

July 1, 2012 - December 1, 2012

Secured new clients, even doubling the minimum daily target.