Project Campus Recruitment Strategy Analysis at Independent Research

Analytic study of evolving campus recruitment strategies used by Big Four and MBB firms; examined shift from credential-based hiring to AI-driven, gamified and competency-based models; assessed employer branding and assessment formats.

Research Analyst at Independent Research

Campus Recruitment Strategy Analysis: Conducted an analytical study of evolving campus recruitment strategies used by Big Four and MBB firms, examining the shift from traditional credential-based hiring to AI-driven, gamified and competency-based models. Trend Forecasting: Identified patterns in employer branding and assessment formats by assessing their impact on candidate perception, accessibility and application and conversion rates.

SEO Content Writer Intern at Pick Your Trail

Digital Sentiment: Executed an SEO roadmap of 100+ blogs, driving 315k impressions and 1,500+ clicks to boost brand visibility. Market Positioning: Optimized high-intent international content, securing Top 4 search rankings for key brand assets. Brand Reputation: Ensured 100% brand voice consistency across channels to maintain positive user engagement and perception.

Campus Recruitment Strategy Analysis at Independent Research

Analytical study of evolving campus recruitment strategies used by Big Four and MBB firms; examined AI-driven, gamified and competency-based hiring models; assessed employer branding and assessment formats and their impact on candidate perception and conversion.

Content Writer Intern at Pick Your Trail

Content writing for digital marketing, SEO-optimized blogs; contributed to brand voice and content calendar.

Research Project: Anchoring Effect in Decision Making at Christ University

Designed and executed a qualitative study on the impact of anchoring in decision making using SPSS and JamoVi for statistical analysis and interpretation of behavioral data patterns.

Anchor/Research Project Lead – Anchoring Effect in Decision Making at Christ University

Data Analysis: Designed and executed a qualitative study on the impact of an 'Anchor' in Decision-Making using SPSS and JamoVi for statistical analysis and interpretation of behavioral data patterns.

Anchoring Effect in Decision Making at Christ University

Designed and conducted qualitative study on the impact of anchoring in decision making; used SPSS and JamoVi for statistical analysis; identified behavioral data patterns.

Production House Head at Christ University

Strategic leadership of 50+ cross-functional team; managed end-to-end execution of large-scale creative projects; mediated conflicts and improved team retention; oversaw end-to-end recruitment and talent curation for technical and creative roles.

Head of Production (Afterhours) at Christ University - Afterhours College Production House

Strategic Leadership: Managed a 50+ member cross-functional team, overseeing end-to-end execution of large-scale creative projects. Crisis Management: Used behavioral psychology to mediate conflicts, resolve grievances, and improve team retention. Operations: Directed end-to-end recruitment and talent curation for technical and creative roles.

Volunteer Coordinator & Operations Support at CUPA - Compassion Unlimited Plus Action

Standardized daily reporting protocols for shelter operations and animal health; improved resource allocation.

Production House Head at Afterhours (College Production House), Christ University

Strategic leadership of 50+ member cross-functional team; end-to-end execution of large-scale creative projects; crisis management and talent curation.