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Strategic Marketing Manager with 10+ years of experience leading go-to-market programs, product launches, and integrated campaigns across regulated, institutional, and B2B/B2C environments. Skilled at translating consumer insights into high-impact campaigns that engage audiences, grow presence, and strengthen product positioning. Collaborative, results-driven and hands-on marketer with a proven ability to lead cross-functional teams. Passionate about building consumer-first brands, bringing a unique blend of creativity, analytical thinking, and entrepreneurial energy, with a Master’s in Business, Entrepreneurship, and Technology.…Strategic Marketing Manager with 10+ years of experience leading go-to-market programs, product launches, and integrated campaigns across regulated, institutional, and B2B/B2C environments. Skilled at translating consumer insights into high-impact campaigns that engage audiences, grow presence, and strengthen product positioning. Collaborative, results-driven and hands-on marketer with a proven ability to lead cross-functional teams. Passionate about building consumer-first brands, bringing a unique blend of creativity, analytical thinking, and entrepreneurial energy, with a Master’s in Business, Entrepreneurship, and Technology.

Ola Ogbeide

Brand Strategist, Marketing Strategist, Product Marketer, +4

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Strategic Marketing Manager with 10+ years of experience leading go-to-market programs, product launches, and integrated campaigns across regulated, institutional, and B2B/B2C environments. Skilled at translating consumer insights into high-impact campaigns that engage audiences, grow presence, and strengthen product positioning. Collaborative, results-driven and hands-on marketer with a proven ability to lead cross-functional teams. Passionate about building consumer-first brands, bringing a unique blend of creativity, analytical thinking, and entrepreneurial energy, with a Master’s in Business, Entrepreneurship, and Technology.…Strategic Marketing Manager with 10+ years of experience leading go-to-market programs, product launches, and integrated campaigns across regulated, institutional, and B2B/B2C environments. Skilled at translating consumer insights into high-impact campaigns that engage audiences, grow presence, and strengthen product positioning. Collaborative, results-driven and hands-on marketer with a proven ability to lead cross-functional teams. Passionate about building consumer-first brands, bringing a unique blend of creativity, analytical thinking, and entrepreneurial energy, with a Master’s in Business, Entrepreneurship, and Technology.

Available to hire

Strategic Marketing Manager with 10+ years of experience leading go-to-market programs, product launches, and integrated campaigns across regulated, institutional, and B2B/B2C environments. Skilled at translating consumer insights into high-impact campaigns that engage audiences, grow presence,
and strengthen product positioning. Collaborative, results-driven and hands-on marketer with a proven ability to lead
cross-functional teams. Passionate about building consumer-first brands, bringing a unique blend of creativity, analytical
thinking, and entrepreneurial energy, with a Master’s in Business, Entrepreneurship, and Technology.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing & Brand Strategy Manager at Wilfrid Laurier University

January 1, 2025 - Present

Leading institution-wide brand repositioning and go-to-market rollout across digital, media, and experiential channels to strengthen Laurier’s market differentiation and reputation. Developed brand messaging architecture and positioning framework based on 1,000+ surveys, 20+ stakeholder interviews, and competitive research. Led cross-functional campaign execution with digital, media, creative, and content teams; presented quarterly campaign performance to executives to drive optimization. Launched integrated awareness + recruitment campaigns that drove +15% increase in inquiries and +65% growth in social engagement YoY. Managed $500K+ cross-channel marketing budget, optimizing paid + owned media mix using Google Analytics and Power BI insights. Directed agency partners in media planning, content development, and performance tracking to deliver aligned creative and measurable outcomes.

Brand & Product Marketing Manager at The Crump Group Inc. Canada

January 1, 2023 - January 1, 2025

Owned brand + retailer co-marketing strategy and product positioning for a national CPG portfolio. Led retailer launch + co-marketing programs across Walmart, Amazon, Instacart, Metro and Loblaws, aligning messaging with category and shopper teams. Built omnichannel GTM plans (paid social, digital video, influencer, sampling, retail media) that increased conversion +20% and engagement +25%. Directed cross-functional launch pods (R&D, Sales, Agency, Creative) of 10+ members to accelerate adoption; achieved +10% household penetration in 3 months. Executed national sampling & advocacy campaigns reaching 50,000+ households, driving 98% repeat purchase intent and brand loyalty lift. Developed packaging, pricing, and sales enablement toolkit to maintain a unified and differentiated retailer story across channels.

Product Strategy Consultant at RSM Canada

January 1, 2023 - December 31, 2023

Consulted on go-to-market and positioning for a financial SaaS platform targeting early-stage startups. Defined ICP, messaging, and positioning for the platform; Created sales enablement + pitch collateral that increased pilot conversions by 30%. Advised leadership on pricing strategy and activation metrics to align with product adoption goals.

Marketing Associate, Kitchen & Home at IKEA Canada

January 1, 2022 - January 1, 2023

Supported regional retail marketing programs for store openings and product category campaigns, contributing to $100K+ first-day sales. Partnered with creative and digital to ensure consistent product storytelling and customer experience.

Marketing Lead, Brand & Product Innovation at Saro Lifecare

January 1, 2017 - December 31, 2022

Directed 3-year product innovation and marketing roadmap for a portfolio of personal care brands. Led multi-brand GTM strategy, driving +30% revenue growth and increasing category position from #6 to #3 nationally. Managed $1M+ integrated campaign budget and coordinated retail + digital activation across 1,000+ stores. Developed insight-based positioning and messaging, improving customer loyalty by 40%. Partnered with product development and R&D to align feature innovation with market needs. Collaborated with agency partners to deliver campaigns, events, and experiences with measurable impact.

Assistant Brand Manager, Feminine & Baby Care at Procter & Gamble

April 4, 2016 - August 31, 2017

Supported national brand strategy and market adaptation for Pampers & Always campaigns, ensuring alignment with global positioning. Contributed to toolkit development and market adaptation for national campaigns.