Ola Ogbeide

Leading institution-wide brand repositioning and go-to-market rollout across digital, media, and experiential channels to strengthen Laurier’s market differentiation and reputation. Developed brand messaging architecture and positioning framework based on 1,000+ surveys, 20+ stakeholder interviews, and competitive research. Led cross-functional campaign execution with digital, media, creative, and content teams; presented quarterly campaign performance to executives to drive optimization. Launched integrated awareness + recruitment campaigns that drove +15% increase in inquiries and +65% growth in social engagement YoY. Managed $500K+ cross-channel marketing budget, optimizing paid + owned media mix using Google Analytics and Power BI insights. Directed agency partners in media planning, content development, and performance tracking to deliver aligned creative and measurable outcomes.

Consulted on go-to-market and positioning for a financial SaaS platform targeting early-stage startups. Defined ICP, messaging, and positioning for the platform; Created sales enablement + pitch collateral that increased pilot conversions by 30%. Advised leadership on pricing strategy and activation metrics to align with product adoption goals.

Owned brand + retailer co-marketing strategy and product positioning for a national CPG portfolio. Led retailer launch + co-marketing programs across Walmart, Amazon, Instacart, Metro and Loblaws, aligning messaging with category and shopper teams. Built omnichannel GTM plans (paid social, digital video, influencer, sampling, retail media) that increased conversion +20% and engagement +25%. Directed cross-functional launch pods (R&D, Sales, Agency, Creative) of 10+ members to accelerate adoption; achieved +10% household penetration in 3 months. Executed national sampling & advocacy campaigns reaching 50,000+ households, driving 98% repeat purchase intent and brand loyalty lift. Developed packaging, pricing, and sales enablement toolkit to maintain a unified and differentiated retailer story across channels.