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CMO with a consolidated background in FMCG. Passionate and highly experienced in developing loved brands, designing marketing growth strategies, and leading complex product portfolio restages across different markets and countries. Proven track record in successful new product development projects, with strategic and operational expertise in advertising, digital, and corporate communication. Strong experience in internal communication as a key driver of corporate culture and employer branding. Strong critical thinking skills and a can-do attitude.…CMO with a consolidated background in FMCG. Passionate and highly experienced in developing loved brands, designing marketing growth strategies, and leading complex product portfolio restages across different markets and countries. Proven track record in successful new product development projects, with strategic and operational expertise in advertising, digital, and corporate communication. Strong experience in internal communication as a key driver of corporate culture and employer branding. Strong critical thinking skills and a can-do attitude.

Silvia Raffaello

Fractional CMO, Brand Strategist, Marketing Strategist, +4

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CMO with a consolidated background in FMCG. Passionate and highly experienced in developing loved brands, designing marketing growth strategies, and leading complex product portfolio restages across different markets and countries. Proven track record in successful new product development projects, with strategic and operational expertise in advertising, digital, and corporate communication. Strong experience in internal communication as a key driver of corporate culture and employer branding. Strong critical thinking skills and a can-do attitude.…CMO with a consolidated background in FMCG. Passionate and highly experienced in developing loved brands, designing marketing growth strategies, and leading complex product portfolio restages across different markets and countries. Proven track record in successful new product development projects, with strategic and operational expertise in advertising, digital, and corporate communication. Strong experience in internal communication as a key driver of corporate culture and employer branding. Strong critical thinking skills and a can-do attitude.

Available to hire

CMO with a consolidated background in FMCG. Passionate and highly experienced in developing loved brands, designing marketing growth strategies, and leading complex product portfolio restages across different markets and countries. Proven track record in successful new product development projects, with strategic and operational expertise in advertising, digital, and corporate communication. Strong experience in internal communication as a key driver of corporate culture and employer branding. Strong critical thinking skills and a can-do attitude.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Advanced

Work Experience

CMO - Head of Strategic Marketing at Menz&Gasser

May 1, 2025 - Present

Lead organizational shift from operational to strategic marketing; defined strategic pillars; oversaw brand storytelling and integrated communication; managed cross-channel marketing across retail, B2B, foodservice, and professional channels; developed internal communications for employer branding; coordinated cross-functional teams and external agencies; led Marketing & Communications team; member of Leadership Team.

CMO – Marketing & Communication Director at Morato Group

October 1, 2022 - May 31, 2025

Spearheaded long-term business and investment strategy and global marketing for brands; full P&L and marketing mix responsibility for €400MM in more than 50 countries; led pre- and post-M&A integration; steered brand positioning and digital/ATL communication; defined long-term innovation pipeline and NPD processes; developed corporate communication and CSR projects; strengthened employer branding.

Head of Marketing at Morato Pane

January 1, 2020 - September 30, 2022

Spearheaded the long-term marketing plan and launch strategy for Morato and artisanal local brands; redesigned brand positioning and managed campaigns and media investments; led strategic product innovations and portfolio optimization; supported integration projects with cross-functional teams; managed Private Label partnerships with major retailers; led Marketing team (3 direct reports).

International Senior Brand Manager at Bauli Group

January 1, 2017 - December 31, 2019

Led long-term business plan and regional marketing strategy across North America, India, UK, France; drove regional product innovations and marketing frameworks; monitored new market opportunities; led International Marketing Team (1 direct report).

Brand Manager at Bauli Group

January 1, 2010 - December 31, 2016

Managed NPD/NPI launches and marketing campaigns; developed annual marketing plans and brand strategies; executed communication and media plans; supported trade marketing activities and price policy; performed market and competitor analyses; prepared leadership presentations and business reviews.

Product Manager at Zuegg

January 1, 2007 - December 31, 2010

Supported Brand Manager in marketing management activities; executed marketing plan activities and NPD; oversaw development of promotions and packaging; analyzed market and consumer data.