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Hello, I'm Liane Smidt, a multidisciplinary Senior Graphic Designer with over 25 years of experience. I have spent most of my career in in-house corporate environments, building and running fully functional design departments and collaborating across teams and external agencies to deliver strong, impactful designs that support business growth. My passion lies in packaging design, with broad experience in brand identities, marketing collateral, digital design, and product development. I am a hard-working, deadline-driven professional who strives for perfection and clear communication, and I enjoy mentoring teams to ensure designs meet both creative and regulatory requirements.…Hello, I'm Liane Smidt, a multidisciplinary Senior Graphic Designer with over 25 years of experience. I have spent most of my career in in-house corporate environments, building and running fully functional design departments and collaborating across teams and external agencies to deliver strong, impactful designs that support business growth. My passion lies in packaging design, with broad experience in brand identities, marketing collateral, digital design, and product development. I am a hard-working, deadline-driven professional who strives for perfection and clear communication, and I enjoy mentoring teams to ensure designs meet both creative and regulatory requirements.

Liane Tamsin Smidt

Graphic Designer, Designer, Artworker, +2

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Hello, I'm Liane Smidt, a multidisciplinary Senior Graphic Designer with over 25 years of experience. I have spent most of my career in in-house corporate environments, building and running fully functional design departments and collaborating across teams and external agencies to deliver strong, impactful designs that support business growth. My passion lies in packaging design, with broad experience in brand identities, marketing collateral, digital design, and product development. I am a hard-working, deadline-driven professional who strives for perfection and clear communication, and I enjoy mentoring teams to ensure designs meet both creative and regulatory requirements.…Hello, I'm Liane Smidt, a multidisciplinary Senior Graphic Designer with over 25 years of experience. I have spent most of my career in in-house corporate environments, building and running fully functional design departments and collaborating across teams and external agencies to deliver strong, impactful designs that support business growth. My passion lies in packaging design, with broad experience in brand identities, marketing collateral, digital design, and product development. I am a hard-working, deadline-driven professional who strives for perfection and clear communication, and I enjoy mentoring teams to ensure designs meet both creative and regulatory requirements.

Available to hire

Hello, I’m Liane Smidt, a multidisciplinary Senior Graphic Designer with over 25 years of experience. I have spent most of my career in in-house corporate environments, building and running fully functional design departments and collaborating across teams and external agencies to deliver strong, impactful designs that support business growth.

My passion lies in packaging design, with broad experience in brand identities, marketing collateral, digital design, and product development. I am a hard-working, deadline-driven professional who strives for perfection and clear communication, and I enjoy mentoring teams to ensure designs meet both creative and regulatory requirements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Afrikaans

Advanced

Work Experience

Senior Graphic Designer at Martin & Martin (Bob Martin Southern Africa)

February 1, 2017 - June 1, 2022

Started up a fully functional in-house design department servicing the South Africa, United Kingdom and Australian markets. Created an artwork reference library, briefing forms, colour reference sheets, brand guidelines, corporate templates and slides, and an artwork approval process. Trained the marketing team to check artwork for compliance with legislation. Managed agencies across above- and below-the-line advertising, website design and content creation. Responsible for all packaging design, changes to existing packaging, and rollouts across SKUs for SA, UK and Australia. Brands included BEENO, HUSKY, Healthcare, FELIGHT Cat Litter and Bon Appétit Cat Food. Produced finished art and approvals, as well as on-press approvals. Created POS, in-store branding, trade presenters, leaflets, wall murals, signage, calendars, pack renders, on-pack promotions and rebranding efforts.

Senior Graphic Designer at Nestlé South Africa

April 1, 2001 - October 31, 2016

Collaborated with marketing teams to design new, exciting and innovative packaging for Nestlé products for the South African market; conceptualised and updated product branding; ensured artwork met legal requirements; collaborated with repro houses and advertising agencies. Digital responsibilities included daily Nestlé corporate website updates and banners.

Graphic Designer at Eyenoise Graphics CC

May 1, 1998 - February 28, 2001

Contracted to SABC, handling end-to-end design jobs including repro and on-press approvals. Built and maintained the SABC Corporate Image, produced banners and flyers for road shows, logos for various channels, and promotional material for events and campaigns. Worked on VUKA Africa Campaign materials and other marketing collateral.

Graphic Designer at FOTO First

December 1, 1997 - May 31, 1998

Originally employed as a Graphic Designer; later performed sales and counter duties due to delays in getting the design studio operational. Left due to ongoing delays in establishing the studio.