Diya Sharma
Hi, I’m Diya Sharma, a marketing-focused student at the University of Birmingham who loves turning data into creative campaigns and leading teams in dynamic environments.
About
Hi, I’m Diya Sharma, a marketing-focused student at the University of Birmingham who loves turning data into creative campaigns and leading teams in dynamic environments. I enjoy applying digital tools to craft engaging marketing experiences, and I’m passionate about integrating analytics with creative execution to drive audience engagement.
Beyond my degree, I lead the KCover Society at UoB as President, organize events for 2,500+ students, and collaborate with external brands to raise visibility and event quality. My experience spans budgeting, social media growth, cross-functional project delivery, and delivering high-impact campaigns across university and community settings.
- 2 years' experience
- Joined December 2025
Skills· 10
Languages
- EnglishFluent
Industry experience
- Education
- Non-Profit Organization
- Software & Internet
- Media & Entertainment
- Retail
- Professional Services
- Other
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Work experience· 4 roles
Presented marketing concepts to optimise social media and brand ambassador values; led branding and events planning for a charitable event with Great Ormond Street Hospital; improved data layouts in Excel sheets; performed tri-metric financial analysis and provided actionable insights for budget optimisation.
Organised Welcome Week performances, collaborated with large societies to boost engagement; marketed weekly sessions to 2500+ students and secured 500+ signups; increased social media outreach by 200%; managed large Excel datasets for dance practices; built a high-performance dance team initiative; forged partnerships with external brands/events to enhance visibility and event quality.
Collaborated with Finance and Software teams to enhance website UX; implemented SEO updates to drive organic traffic; led planning for digital marketing campaigns (LinkedIn, Google Ads, social media); conducted market research and competitor analysis to define target audiences and inform future marketing strategies.
Education· 6
Certifications and awards· 10
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