Hi, I’m a data-driven digital marketer with experience in fintech and payments ecosystems. I design and execute high-impact performance marketing campaigns, growth programs, and strategic partnerships that drive merchant onboarding, lead generation, and premium brand positioning. I rely on data analytics, AI-enabled segmentation, and conversion-focused funnels to accelerate growth while ensuring a compliant, end-to-end customer journey.
My recent work includes leading go-to-market and partner programs for HDFC Bank and PhonePe, building B2B merchant acquisition engines, and developing best-in-class content and affiliate marketing kits. I focus on targeted messaging that addresses merchant pain points, emphasizing reliability, speed of payments, and zero-touch processes to create scalable ecosystems and accelerate onboarding.
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