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I am a Global Performance Media Leader with extensive experience in programmatic advertising, omnichannel media strategy, and performance-driven marketing. I excel at orchestrating complex media campaigns and optimizing cross-channel performance using advanced DSP platforms to deliver measurable business outcomes. I specialize in data analytics, campaign measurement, and performance optimization, with a strong focus on strategic planning, integrated media solutions, and stakeholder alignment. I drive scalable, results-oriented media initiatives that support business growth and digital transformation.…I am a Global Performance Media Leader with extensive experience in programmatic advertising, omnichannel media strategy, and performance-driven marketing. I excel at orchestrating complex media campaigns and optimizing cross-channel performance using advanced DSP platforms to deliver measurable business outcomes. I specialize in data analytics, campaign measurement, and performance optimization, with a strong focus on strategic planning, integrated media solutions, and stakeholder alignment. I drive scalable, results-oriented media initiatives that support business growth and digital transformation.

Nazneen Ansari

Performance Marketer, Digital Marketer, Marketing Strategist, +5

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I am a Global Performance Media Leader with extensive experience in programmatic advertising, omnichannel media strategy, and performance-driven marketing. I excel at orchestrating complex media campaigns and optimizing cross-channel performance using advanced DSP platforms to deliver measurable business outcomes. I specialize in data analytics, campaign measurement, and performance optimization, with a strong focus on strategic planning, integrated media solutions, and stakeholder alignment. I drive scalable, results-oriented media initiatives that support business growth and digital transformation.…I am a Global Performance Media Leader with extensive experience in programmatic advertising, omnichannel media strategy, and performance-driven marketing. I excel at orchestrating complex media campaigns and optimizing cross-channel performance using advanced DSP platforms to deliver measurable business outcomes. I specialize in data analytics, campaign measurement, and performance optimization, with a strong focus on strategic planning, integrated media solutions, and stakeholder alignment. I drive scalable, results-oriented media initiatives that support business growth and digital transformation.

Available to hire

I am a Global Performance Media Leader with extensive experience in programmatic advertising, omnichannel media strategy, and performance-driven marketing. I excel at orchestrating complex media campaigns and optimizing cross-channel performance using advanced DSP platforms to deliver measurable business outcomes.

I specialize in data analytics, campaign measurement, and performance optimization, with a strong focus on strategic planning, integrated media solutions, and stakeholder alignment. I drive scalable, results-oriented media initiatives that support business growth and digital transformation.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Hindi

Fluent

English

Fluent

Work Experience

Group Head - Performance Media at Publicis Groupe

March 1, 2025 - Present

Lead a 25-person performance media team (including 3 Business Managers), driving end-to-end strategy, planning, execution, and optimization of multi-market campaigns for General Motors. Manage premium publisher partnerships (CTV, YouTube, Display, Video) and oversee audience segmentation, targeting, and cross-channel integrations to maximize ROI. Lead campaign execution across The Trade Desk, Yahoo DSP, DV360, and CM360, with brand safety and fraud prevention via Double Verify. Use Jira and Box for workflow and asset management, and Power BI for performance dashboards to present data-driven recommendations to senior leadership. Drive test-and-learn initiatives and upskill the team to stay ahead in CTV, video, and programmatic advertising.

Team Lead - Ad Operations at MediaMint (Vuchi Media Pvt Ltd)

July 1, 2024 - February 11, 2025

Led a high-performing ad operations team, implementing automation, process improvements, and quality checks to enhance campaign delivery and scalability. Planned, executed, and optimized end-to-end programmatic campaigns across display, video, and mobile on DV360, The Trade Desk, and Magnite. Managed setup, pacing, frequency capping, bid strategies, and trafficking; troubleshooted delivery issues in real time; produced data-driven performance reports and collaborated with analytics, creative, and tech teams to align campaigns with client goals.

Programmatic Manager at Hearts & Science (Omnicom Media Group)

June 1, 2023 - June 30, 2024

Led end-to-end programmatic management across Display, Video, CTV, Native, Mobile, and Audio on DV360, The Trade Desk, Amazon DSP, Xandr, Yahoo, and CM360. Developed data-driven media strategies aligned with client KPIs, monitored campaigns in real time, and optimized pacing, budgets, bids, and creative performance to meet CTR, CPA, ROAS, and VCR targets. Implemented governance for brand safety and fraud prevention, built strong client relationships, and mentored a team of six while collaborating with cross-functional teams to deliver integrated campaigns and drive innovation in cookieless targeting.

Lead - Programmatic (Biddable) at Omnicom Media Group (Annalect)

December 1, 2021 - May 31, 2023

Led programmatic strategy across DV360, The Trade Desk, Amazon, and Yahoo, designing targeting, bidding, and budget allocation for Display, Video, Native, Audio, DOOH, and CTV. Oversaw campaign setup, QA, trafficking, and pacing to ensure accurate delivery; troubleshooted deals, tracking, and discrepancies; partnered with DSPs, publishers, and data providers. Mentored a team of traders, established best practices, and drove automation and AI-driven optimizations in cookie-deprecation and identity solutions.

Manager - Affiliate Marketing at Investors Clinic Pvt. Ltd.

November 1, 2020 - October 31, 2021

Managed and expanded relationships with premium affiliate publishers and ad networks to drive revenue across display, native, and video. Onboarded publishers into SSPs using Prebid and header bidding, analyzed traffic performance and monetization, and negotiated commercial terms while maintaining SLAs. Collaborated with ad ops, analytics, and technology teams to ensure proper tracking and optimization; delivered performance reports to stakeholders.

Account Manager (Publishers/SSP) at Square-yards Consulting

February 1, 2019 - August 31, 2020

Publisher relationship management across SSPs, maximizing fill rate and eCPM. Oversaw programmatic campaigns, collaborated with DSPs to deliver targeted advertising, and monitored KPIs. Negotiated PMP deals, ensured inventory quality with partners, and delivered performance reports; worked cross-functionally with sales and ops to drive monetization.

Account Manager (Brand & Performance Marketing) at Trootrac Media Pvt. Ltd.

October 3, 2013 - December 31, 2018

Led end-to-end management of integrated brand and performance campaigns across digital channels, balancing awareness and conversions. Served as primary client partner, translating business objectives into media strategies, planning, activation, and optimization across DSPs and ad servers. Delivered data-driven insights, collaborated with analytics and creative teams, and ensured QA and brand safety; drove client growth through upsell opportunities and testing.

Intern

August 1, 2010 - October 1, 2011

Gained exposure to digital advertising operations, supported campaign trafficking and analytics, and learned DSPs and ad tech.

Group Head - Programmatic at Publicis Groupe

March 1, 2025 - Present

Own and lead end-to-end programmatic and performance media strategy across multiple high-value client accounts, overseeing campaigns across Display, Video, YouTube, CTV, Native, Audio, and DOOH using RTB, PMP, and Programmatic Guaranteed models.

Team Lead - Ad Operations at MediaMint

July 1, 2024 - February 11, 2025

Led ad operations team, implemented automation, process improvements, and quality checks to enhance campaign delivery and scalability. Oversaw workload, SLAs, and real-time optimization across DV360, The Trade Desk, and Magnite.

Account Manager (Publishers/SSP) at Squares - Yards Consulting

February 1, 2019 - August 31, 2020

Publisher relationship management; inventory and revenue optimization across SSPs; campaign management; performance analytics; deal negotiation; cross-functional collaboration.

Intern at Citi Bank

August 1, 2010 - October 1, 2011

Supported relationship managers with client research, data analysis, and preparation of reports; assisted in financial data analysis and coordination.