I'm not just about numbers and pixels. I bring a truck load of enthusiasm and a knack for thinking outside the box, blending creative storytelling with data-driven decisions to build strong brands and measurable growth. I thrive in fast-paced environments, forging cross-functional partnerships and turning insights into action to elevate brand visibility and drive revenue. Let's chat over a virtual cup of coffee—my treat—and explore how I can bring marketing magic to your team. I'm thrilled at the prospect of joining a dynamic team and contributing to bold, results-oriented campaigns. I excel at orchestrating end-to-end marketing programs across digital and traditional channels, balancing creative ideation with rigorous ROI tracking. I’m eager to collaborate with sales, product, and finance to deliver value, scale brands, and push boundaries in new markets.

Melusha Pakiri

I'm not just about numbers and pixels. I bring a truck load of enthusiasm and a knack for thinking outside the box, blending creative storytelling with data-driven decisions to build strong brands and measurable growth. I thrive in fast-paced environments, forging cross-functional partnerships and turning insights into action to elevate brand visibility and drive revenue. Let's chat over a virtual cup of coffee—my treat—and explore how I can bring marketing magic to your team. I'm thrilled at the prospect of joining a dynamic team and contributing to bold, results-oriented campaigns. I excel at orchestrating end-to-end marketing programs across digital and traditional channels, balancing creative ideation with rigorous ROI tracking. I’m eager to collaborate with sales, product, and finance to deliver value, scale brands, and push boundaries in new markets.

Available to hire

I’m not just about numbers and pixels. I bring a truck load of enthusiasm and a knack for thinking outside the box, blending creative storytelling with data-driven decisions to build strong brands and measurable growth. I thrive in fast-paced environments, forging cross-functional partnerships and turning insights into action to elevate brand visibility and drive revenue. Let’s chat over a virtual cup of coffee—my treat—and explore how I can bring marketing magic to your team.

I’m thrilled at the prospect of joining a dynamic team and contributing to bold, results-oriented campaigns. I excel at orchestrating end-to-end marketing programs across digital and traditional channels, balancing creative ideation with rigorous ROI tracking. I’m eager to collaborate with sales, product, and finance to deliver value, scale brands, and push boundaries in new markets.

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Language

English
Fluent

Work Experience

Senior Marketing Manager at Melcom Group
September 16, 2023 - August 1, 2025
Lead marketing and brand strategy across Melcom Group’s retail network and affiliate ventures; drove in-house campaign development, integrated digital marketing, and cross-channel activations to grow store footfall and online sales.
Marketing and Public Relations Manager at Chester Butcheries Group
September 5, 2020 - September 6, 2023
Directed corporate marketing communications and PR; aligned brand messaging, oversaw campaigns, events, and media relations; built partner networks and brand governance; led digital activations to boost sales.
Brand and Marketing Strategy at Bluff Meat Supply / Mndeni Meats
October 5, 2013 - July 30, 2019
Shaped brand and marketing strategy across a meat and groceries portfolio; managed digital marketing, content creation, media buying, and PR; implemented integrated campaigns spanning off-line and online channels.
Marketing Manager at Cellular Citi - Vodacom Franchise
January 1, 2011 - September 30, 2013
Marketing management for cellular retail franchise; developed campaigns, in-store activation, and customer communications; managed CRM, SEO, PPC, and content to drive customer acquisition.
Regional Marketing Manager at South African Guide Dogs Association
August 1, 2019 - August 1, 2020
Regional marketing leadership focused on fundraising campaigns and donor engagement; orchestrated awareness initiatives and events to boost support and visibility.

Education

Doctor of Philosophy - Management Sciences (Marketing) at Durban University of Technology
January 11, 2030 - December 29, 2025
Masters in Management Sciences - Public Relations and Communications at Durban University of Technology
January 11, 2030 - December 29, 2025
Integration of AI in Marketing (Short Course) at Red and Yellow Creative School of Business
January 11, 2030 - December 29, 2025
Advanced Diploma: Creative Thinking and Copywriting at Red and Yellow Creative School of Business
January 11, 2030 - December 29, 2025

Qualifications

Doctor of Philosophy - Management Sciences (Marketing)
January 11, 2030 - December 29, 2025
Masters in Management Sciences - Public Relations and Communications
January 11, 2030 - December 29, 2025
Integration of AI in Marketing (Short Course)
January 11, 2030 - December 29, 2025
Advanced Diploma: Creative Thinking and Copywriting
January 11, 2030 - December 29, 2025

Industry Experience

Retail, Real Estate & Construction, Media & Entertainment, Professional Services, Consumer Goods