Extracted digital applications and transactions to generate reports on digital channel performance, attributing results to affiliates and partnerships. Built dashboards to track marketing efforts across channels and conducted market and competitor research to inform digital spend and traffic insights. Led projects for the development and implementation of new credit card acquisition channels, ensuring timely delivery and post-launch optimization.

Intern Research Assistant at Financial Institute

January 1, 2019 - January 1, 2020

Supported financial institution research; assisted with data collection, cleaning, and basic analysis to inform reports.

Junior Data Analyst - Market Intelligence at Institutional Shareholder Services (ISS)

January 1, 2020 - December 31, 2022

Collected, analyzed, and ensured high-quality data for internal reports and supported US-based researchers with their requirements. Led data quality assurance efforts and contributed to process improvements and technology projects. Managed training for new hires and maintained documentation of workflows.

Digital Marketing and Research Data Analyst at Home Credit Philippines

January 1, 2022 - January 1, 2024

Analyzed digital marketing performance and competitive landscapes for the My Home Credit App and website. Conducted product analytics for BNPL, Cash Loan, Qwarta, and Credit Cards, delivering competitive insights. Created post-campaign analysis funnels and prepared competitive reports using Data.ai and Similarweb. Supported campaign targeting and collaborated with cross-functional teams to ensure accurate data extraction and reporting.

Marketing Analyst at EastWest Banking Corporation

January 1, 2024 - January 1, 2025

Extracted digital applications and transactions to generate reports on digital channel performance, attributing results to specific affiliates and partnerships. Developed reports and dashboards to track digital marketing efforts, showing CPA and usage performance across channels. Conducted in-depth market and competitor research, analyzing industry trends, digital spending levels, and traffic for competitive insights. Managed projects for the development and implementation of new credit card acquisition channels, ensuring timely delivery and post-launch optimization.