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Hi, I’m Jose Daniel Varón. I’m a marketing and brand strategy professional focused on understanding people through insights, behavior and real human context. My background in communications, live experiences and personal branding gives me a strong mix of strategic thinking, audience understanding and culturally-driven creativity. I design internal comms, brand experiences and creative campaigns that connect with people across Brazil and Mexico, blending data-driven insights with human-centric storytelling and visually engaging content.…Hi, I’m Jose Daniel Varón. I’m a marketing and brand strategy professional focused on understanding people through insights, behavior and real human context. My background in communications, live experiences and personal branding gives me a strong mix of strategic thinking, audience understanding and culturally-driven creativity. I design internal comms, brand experiences and creative campaigns that connect with people across Brazil and Mexico, blending data-driven insights with human-centric storytelling and visually engaging content.

Jose Daniel Varón

Brand Strategist, Marketing Strategist, Content Creator, +1

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Hi, I’m Jose Daniel Varón. I’m a marketing and brand strategy professional focused on understanding people through insights, behavior and real human context. My background in communications, live experiences and personal branding gives me a strong mix of strategic thinking, audience understanding and culturally-driven creativity. I design internal comms, brand experiences and creative campaigns that connect with people across Brazil and Mexico, blending data-driven insights with human-centric storytelling and visually engaging content.…Hi, I’m Jose Daniel Varón. I’m a marketing and brand strategy professional focused on understanding people through insights, behavior and real human context. My background in communications, live experiences and personal branding gives me a strong mix of strategic thinking, audience understanding and culturally-driven creativity. I design internal comms, brand experiences and creative campaigns that connect with people across Brazil and Mexico, blending data-driven insights with human-centric storytelling and visually engaging content.

Available to hire

Hi, I’m Jose Daniel Varón. I’m a marketing and brand strategy professional focused on understanding people through insights, behavior and real human context. My background in communications, live experiences and personal branding gives me a strong mix of strategic thinking, audience understanding and culturally-driven creativity.

I design internal comms, brand experiences and creative campaigns that connect with people across Brazil and Mexico, blending data-driven insights with human-centric storytelling and visually engaging content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Web Design

Intermediate

CapCut

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Advanced

French

Advanced

Work Experience

Communications Intern at Nubank

July 1, 2024 - January 1, 2025

Designed internal communications strategies aligned with brand and employee experience. Produced audiovisual content for campaigns and leadership initiatives. Created scripts, interviews and narrative pieces using user insights. Analyzed performance data in Looker Studio to identify trends. Supported hybrid and live events across Brazil & Mexico. Led teams of 40–50 staff while capturing real-time user insights. Identified behaviors shaping operational and brand experience decisions. Developed documentation and visual reports for event strategy.

Brand & Marketing Strategist (Freelance) at Paramo Presenta – Festival Experience

January 1, 2024 - January 1, 2025

Brand & Marketing Strategy — Human Centric Insights. Looker Studio, Excel, Tableau, Power BI (basic). Consumer Insights & Market analysis. Multicultural Communication. Creative Canvas. PowerPoint; CapCut; Photoshop (basic); Premier Pro; Visual Content Design.