Hi, I’m Sapna Bhardwaj, a Digital Marketing professional with 4+ years of hands-on experience in social media marketing. I’ve partnered with early-stage startups, mid-size tech firms, and global automation leaders to craft high-conversion content strategies, optimize paid campaigns, and generate quality leads without the fluff. I specialize in SEO/SEM, content creation, and paid advertising, and I’ve helped clients achieve measurable results such as reducing cost-per-lead and boosting website traffic through integrated SEO and thought leadership. I enjoy collaborating cross-functionally to deliver campaigns that align with business goals and enhance brand visibility.

Sapna Bhardwaj

Hi, I’m Sapna Bhardwaj, a Digital Marketing professional with 4+ years of hands-on experience in social media marketing. I’ve partnered with early-stage startups, mid-size tech firms, and global automation leaders to craft high-conversion content strategies, optimize paid campaigns, and generate quality leads without the fluff. I specialize in SEO/SEM, content creation, and paid advertising, and I’ve helped clients achieve measurable results such as reducing cost-per-lead and boosting website traffic through integrated SEO and thought leadership. I enjoy collaborating cross-functionally to deliver campaigns that align with business goals and enhance brand visibility.

Available to hire

Hi, I’m Sapna Bhardwaj, a Digital Marketing professional with 4+ years of hands-on experience in social media marketing. I’ve partnered with early-stage startups, mid-size tech firms, and global automation leaders to craft high-conversion content strategies, optimize paid campaigns, and generate quality leads without the fluff.

I specialize in SEO/SEM, content creation, and paid advertising, and I’ve helped clients achieve measurable results such as reducing cost-per-lead and boosting website traffic through integrated SEO and thought leadership. I enjoy collaborating cross-functionally to deliver campaigns that align with business goals and enhance brand visibility.

See more

Language

English
Fluent
Hindi
Fluent
Panjabi, Punjabi
Intermediate

Work Experience

Social Media Marketing Specialist at AutomateX
August 1, 2024 - Present
Developed AIaaS-focused content and visual workflows to simplify complex automation concepts; created strategic LinkedIn and X posts, growing followers by 40% and impressions by 60%; managed LinkedIn ad campaigns converting 50+ reactions to marketing-qualified leads; designed carousels, infographics, and short videos; analyzed weekly metrics to optimize posting and ad budgets, increasing average post reach from 8,000 to 12,000.
Digital Marketing Executive at The Core Systems India
May 1, 2023 - July 1, 2024
Orchestrated end-to-end digital campaigns (SEO, PPC, email), driving a 35% YoY increase in organic site traffic; performed keyword research and on-page optimization for 50+ landing pages; managed ₹200,000 monthly Google Ads budget with 4:1 ROI; designed weekly newsletters to 10,000+ subscribers with 22% open rate and 4.5% CTR; led monthly cross-functional sessions to align digital assets with product launches.
Digital Marketer (Freelance) at Tech & Automation Focus
October 1, 2022 - June 1, 2023
Advised SMEs on digital transformation, crafted marketing roadmaps, and mentored junior marketers; delivered SEO audits, content strategies, and social media workshops for 15+ clients; helped clients achieve ~50% uplift in website sessions within three months; executed paid lead-generation campaigns with conversion rates up to 12.6%; created full-funnel LinkedIn content strategies for 10+ AI and SaaS brands; managed multi-language content strategy for European markets.
Freelance Digital Marketer at Various Clients, Panipat & Chandigarh
November 1, 2020 - April 1, 2023
Executed SEO, SMO, and paid campaigns for startups and local businesses; developed influencer collaborations; produced monthly performance dashboards; consulted on digital best practices, resulting in sustained client retention.
Social Media Manager Intern at DotCom Inventions
January 1, 2021 - December 1, 2021
Created and scheduled social content boosting engagement by 80%; implemented email drip campaigns achieving 15% conversion; designed graphics using Canva to maintain brand consistency.
Digital Marketing Executive (Intern) at Cosmo Designs (Dubai)
June 1, 2020 - December 1, 2020
Supported SEO efforts: keyword research, meta-tag optimization, and backlink outreach; contributed to 25% traffic increase; assisted in drafting email newsletters and monitoring campaign metrics via Mailchimp.
Social Media Executive (Intern) at Amity WA (Australia)
March 1, 2020 - May 1, 2020
Managed LinkedIn and Facebook pages; grew follower count by 30% in three months; crafted social posts and coordinated promotional schedules with the marketing team.

Education

Diploma in Digital Marketing at CIIM Institute of Digital Marketing
January 1, 2021 - January 1, 2021
B. Com (Business/Commerce) at MCM DAV College for Women, Chandigarh
January 1, 2021 - January 1, 2021
12th Standard at MASD Public School, Panipat
January 1, 2018 - January 1, 2018

Qualifications

CANVA ESSENTIALS
January 11, 2030 - December 30, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment