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Hi, I’m Erica Muriel Munjan. With 6+ years of marketing experience, I thrive on turning ambitious ideas into successful campaigns. I specialize in identifying challenges, implementing innovative solutions, and driving results—from user acquisition to brand development. I’m passionate about UX design methodologies and project management, and I love turning creative concepts into tangible outcomes. I excel at leading cross-functional teams, managing budgets across performance marketing campaigns, and using data to boost ROAS and audience engagement while improving user experience.…Hi, I’m Erica Muriel Munjan. With 6+ years of marketing experience, I thrive on turning ambitious ideas into successful campaigns. I specialize in identifying challenges, implementing innovative solutions, and driving results—from user acquisition to brand development. I’m passionate about UX design methodologies and project management, and I love turning creative concepts into tangible outcomes. I excel at leading cross-functional teams, managing budgets across performance marketing campaigns, and using data to boost ROAS and audience engagement while improving user experience.

Erica Muriel Munjan

UX Designer, Product Designer, Web Designer, +2

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Hi, I’m Erica Muriel Munjan. With 6+ years of marketing experience, I thrive on turning ambitious ideas into successful campaigns. I specialize in identifying challenges, implementing innovative solutions, and driving results—from user acquisition to brand development. I’m passionate about UX design methodologies and project management, and I love turning creative concepts into tangible outcomes. I excel at leading cross-functional teams, managing budgets across performance marketing campaigns, and using data to boost ROAS and audience engagement while improving user experience.…Hi, I’m Erica Muriel Munjan. With 6+ years of marketing experience, I thrive on turning ambitious ideas into successful campaigns. I specialize in identifying challenges, implementing innovative solutions, and driving results—from user acquisition to brand development. I’m passionate about UX design methodologies and project management, and I love turning creative concepts into tangible outcomes. I excel at leading cross-functional teams, managing budgets across performance marketing campaigns, and using data to boost ROAS and audience engagement while improving user experience.

Available to hire

Hi, I’m Erica Muriel Munjan. With 6+ years of marketing experience, I thrive on turning ambitious ideas into successful campaigns. I specialize in identifying challenges, implementing innovative solutions, and driving results—from user acquisition to brand development.

I’m passionate about UX design methodologies and project management, and I love turning creative concepts into tangible outcomes. I excel at leading cross-functional teams, managing budgets across performance marketing campaigns, and using data to boost ROAS and audience engagement while improving user experience.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Instructor & Mentor at Career Foundry

March 1, 2023 - Present

Delivered constructive and personalized feedback to over 20 students on assignments related to Digital Marketing, including SEO, social media marketing, brand strategy and PPC campaigns; cultivated a supportive learning environment through effective communication and mentorship, empowering students to succeed in their career transitions with several landing digital marketing roles within 3 months of completion.

Senior Digital Campaign and APAC Account Manager at Navigator by INK

March 1, 2023 - Present

Developed and led over 60 comprehensive marketing campaigns across APAC, EMEA, and North America, leveraging Navigator’s first-party travel data, resulting in a 30% sales increase and boosting audience engagement by 30-40%. Analyzed data from industry reports to identify key market trends, refining campaign strategies that increased lead generation by 15-20%. Managed customer account portfolios worth over $2M, negotiating agreements to maximize profit margins by 5%. Led an 8-person cross-functional team to ensure seamless campaign implementation, managing client budgets ranging from $8,000 to $500,000 and using META and Google Ads to surpass targeted ROAS while exceeding client KPIs. Utilized Google Ads, Facebook Ads Manager, and CRM tools like Salesforce and Monday.com to manage campaigns.

Senior Brand & Digital Marketing Specialist at General Assembly

May 1, 2021 - October 1, 2022

Led branding, digital, and social media marketing campaigns, along with strategic planning for all boot camps and enterprise initiatives, resulting in a 55% increase in marketing contacts and leads in the past year. Directed the creative strategy, influencer and KOL marketing, landing page design, social media, and paid ads content for the MySTEP 2021 and MySTEP 2022 campaigns with Khazanah Nasional, generating 10 million impressions and 6,000 leads in just 3 months. Played a key role in General Assembly Malaysia’s website revamp, utilizing modern UX design methodologies to enhance user engagement and satisfaction, leading to a 25% improvement in user interaction metrics.

Digital Marketing & Partnerships Lead at Boost Digital Sdn Bhd

May 1, 2019 - May 1, 2021

Drove significant B2C user growth in the FinTech industry, increasing the user base by 140% in 1 year through targeted performance marketing strategies. Actively managed 40+ strategic F&B partnerships, overseeing an account portfolio exceeding RM 4 million in annual revenue generated through Boost transactions. Collaborated cross-departmentally to launch new partner features, products, marketing materials and reporting tools to effectively engage diverse market segments.