I'm Fortunata Sorrentino, a results-driven Sales Performance Analyst based in Milan, Italy, with more than 20 years of experience turning data into growth. I specialize in tracking sales performance, forecasting, and delivering data-driven insights that optimize agency and partner investments, monitor budgets, and identify market trends. Throughout my career at Google Italy, I’ve built automated dashboards, crafted executive-ready reports, and conducted market and competitive analyses that informed strategic decisions. I thrive collaborating with leadership to set targets, monitor progress, and translate complex data into clear action plans that drive revenue and performance.

Fortunata Sorrentino

I'm Fortunata Sorrentino, a results-driven Sales Performance Analyst based in Milan, Italy, with more than 20 years of experience turning data into growth. I specialize in tracking sales performance, forecasting, and delivering data-driven insights that optimize agency and partner investments, monitor budgets, and identify market trends. Throughout my career at Google Italy, I’ve built automated dashboards, crafted executive-ready reports, and conducted market and competitive analyses that informed strategic decisions. I thrive collaborating with leadership to set targets, monitor progress, and translate complex data into clear action plans that drive revenue and performance.

Available to hire

I’m Fortunata Sorrentino, a results-driven Sales Performance Analyst based in Milan, Italy, with more than 20 years of experience turning data into growth. I specialize in tracking sales performance, forecasting, and delivering data-driven insights that optimize agency and partner investments, monitor budgets, and identify market trends.

Throughout my career at Google Italy, I’ve built automated dashboards, crafted executive-ready reports, and conducted market and competitive analyses that informed strategic decisions. I thrive collaborating with leadership to set targets, monitor progress, and translate complex data into clear action plans that drive revenue and performance.

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Language

Italian
Fluent
English
Advanced
French
Intermediate

Work Experience

Agency Business Analyst at Google
January 1, 2013 - March 1, 2024
Led sales performance tracking and advertising revenue analysis for Google’s Agency team, developing data-driven strategies to monitor sales trends and optimize digital media investments. Developed forecasting dashboards and models, collaborated with Agency Directors to define targets, provided actionable insights for product adoption, and managed the OPEX budget in coordination with Finance.
Agency Analyst at Google
January 1, 2007 - January 1, 2013
Supported the agency sales team through data monitoring and investment tracking. Analyzed sales data and revenue trends, developed models comparing digital video impressions to TV metrics, and built customized tracking tools to monitor partner investment activity.
Sales Coordinator at Google
January 1, 2004 - January 1, 2007
Supported the agency sales team through data monitoring and investment tracking; assisted in proposal creation, contracts, and investment tracking; contributed to incentive structures and the adoption of a new credit line model to simplify partner approvals.
Client Services Coordinator at Google
January 1, 2002 - January 1, 2004
Client services coordination and support activities for Google Milan, ensuring smooth project execution and stakeholder communication.

Education

Postgraduate Certificate in Digital Marketing and Communication at Ateneo Impresa, Rome, Italy
January 11, 2030 - December 30, 2025
Master’s Degree in Economics and Business Administration at LUISS Guido Carli, Rome, Italy
January 11, 2030 - December 30, 2025

Qualifications

Google AdWords Certification (Basic & Advanced)
January 11, 2030 - December 30, 2025
Neuro-Linguistic Programming (NLP) for Sales
January 11, 2030 - December 30, 2025
Experience with AQX A.C. Nielsen, comScore
January 11, 2030 - December 30, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services

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