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I’m a driven, passionate retail leader with more than 20 years’ experience turning around underperforming departments and streamlining complex processes. I combine strategic thinking with hands-on delivery to drive profitable growth while minimising risk, and I enjoy building high-performing teams and a positive, energised culture. I excel at aligning merchandising, supply chain and operating model design to sustainable outcomes. I’m a natural motivator who inspires others to deliver excellence, thrives on cross-functional collaboration, and continually seeks opportunities to scale brands, expand markets and improve customer value.…I’m a driven, passionate retail leader with more than 20 years’ experience turning around underperforming departments and streamlining complex processes. I combine strategic thinking with hands-on delivery to drive profitable growth while minimising risk, and I enjoy building high-performing teams and a positive, energised culture. I excel at aligning merchandising, supply chain and operating model design to sustainable outcomes. I’m a natural motivator who inspires others to deliver excellence, thrives on cross-functional collaboration, and continually seeks opportunities to scale brands, expand markets and improve customer value.

Kerry Moran

Merchandiser, Product Designer, Brand Strategist

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I’m a driven, passionate retail leader with more than 20 years’ experience turning around underperforming departments and streamlining complex processes. I combine strategic thinking with hands-on delivery to drive profitable growth while minimising risk, and I enjoy building high-performing teams and a positive, energised culture. I excel at aligning merchandising, supply chain and operating model design to sustainable outcomes. I’m a natural motivator who inspires others to deliver excellence, thrives on cross-functional collaboration, and continually seeks opportunities to scale brands, expand markets and improve customer value.…I’m a driven, passionate retail leader with more than 20 years’ experience turning around underperforming departments and streamlining complex processes. I combine strategic thinking with hands-on delivery to drive profitable growth while minimising risk, and I enjoy building high-performing teams and a positive, energised culture. I excel at aligning merchandising, supply chain and operating model design to sustainable outcomes. I’m a natural motivator who inspires others to deliver excellence, thrives on cross-functional collaboration, and continually seeks opportunities to scale brands, expand markets and improve customer value.

Available to hire

I’m a driven, passionate retail leader with more than 20 years’ experience turning around underperforming departments and streamlining complex processes. I combine strategic thinking with hands-on delivery to drive profitable growth while minimising risk, and I enjoy building high-performing teams and a positive, energised culture.

I excel at aligning merchandising, supply chain and operating model design to sustainable outcomes. I’m a natural motivator who inspires others to deliver excellence, thrives on cross-functional collaboration, and continually seeks opportunities to scale brands, expand markets and improve customer value.

Skills

Product Design

Leadership

Data Visualization

Experience Level

Product Design

Expert

Leadership

Expert

Data Visualization

Intermediate

Work Experience

Managing Consultant at Capgemini Invent

May 1, 2023 - September 1, 2025

Recognised as the firm’s leading Retail SME within the Intelligent Industries Supply Chain Squad, delivering projects for Waitrose, PepsiCo, Haleon and Danone. Led cross-project alignment, embedded change, and built business ownership, with governance and PMO support to ensure delivery on time and budget.

Head of Merchandising at Pretty Little Thing

June 1, 2021 - May 1, 2023

Led day-to-day merchandising with annual sales of £1bn; traded 1,000+ new styles weekly and managed 70% of overall rebuy spend. Established departmental structures, set ambitious KPIs aligned to strategy, and coached a team of 70+. Achievements included implementing Oracle WSSI for market-level forecasting and supporting international expansion with the US Distribution Centre opening.

Head of Merchandising – Menswear at ASOS

August 1, 2012 - May 1, 2021

Led ASOS Design Casual (sales £150m, 35% of Menswear), signing off 6,000+ options annually. Implemented margin improvements through supplier negotiations and pricing reviews, while preserving margins via tighter markdown controls. Served as SME for ASOS’ largest transformation programme, shaping the business case and driving design through to delivery.

Merchandiser – Kidswear at Monsoon

January 1, 2010 - August 1, 2012

Owned £25m budget, 220 seasonal options and in-season trading. Introduced pricing architecture and new concepts (babywear sets, 2-packs), restructured boyswear age brackets, and implemented greige holding process to consolidate costs.

Junior Merchandiser – Menswear & Kidswear at Marks & Spencer

May 1, 2007 - January 1, 2010

Managed £35m underwear budget, delivering +15% sales vs plan and +25% YoY growth in 2009/10 with profit targets exceeded. Introduced tiered pricing to lift ASP by 20% and rebalanced sourcing mix, achieving +8% margin gain.