Jennifer L. Watson

SEO Manager at Tecovas

Led the end-to-end SEO strategy for Tecovas to enhance site performance, organic visibility and user engagement. Managed and collaborated with an external SEO vendor to ensure strategies and execution aligned with overarching business goals and brand priorities. Partnered cross-functionally with e-commerce, merchandising, and content teams to integrate SEO into seasonal product launches. Developed a data-driven SEO roadmap prioritizing initiatives based on impact and ROI while aligning with Tecovas’ long-term digital growth strategy. Created and maintained custom Looker Studio dashboards to track SEO performance, clearly connecting organic metrics to revenue and conversion outcomes for key stakeholders.

SEO Strategy Senior Analyst at J.Crew Group

Managed enterprise content and technical SEO strategies across the J.Crew, J.Crew Factory, and Madewell brands. Worked collaboratively with the SEO technical team to plan the annual SEO product road map. Coordinated technical and non-technical SEO efforts with various internal stakeholders and business partners. Managed vendor relationships and external SEO resources as primary point of contact for the organization.

SEO Analyst Team Lead at Logical Position

Directed the enterprise SEO strategy and technical efforts across multiple client accounts. Led a team of SEO analysts, coordinating with internal stakeholders and business partners to advance project goals. Managed vendor relationships and SEO functions as the primary point of contact for the team.

Sr. SEO Analyst at Logical Position

Managed and optimized the most challenging SEO accounts. Contributed to planning the annual SEO product road map with the SEO team. Coordinated technical and non-technical SEO efforts with various internal stakeholders and business partners. Assisted in managing vendor relations.

SEO Analyst at Various Clients (Consultant)

Worked with the SEO team to develop SEO strategies and execute plans for over 300 clients across diverse industries. Performed technical SEO website audits and completed technical work on client websites. Conducted keyword research using multiple tools and created high-quality SEO content to implement and deliver client projects; monitored results across major search engines to improve rankings and organic traffic. Managed CMS-driven content and produced reports.