I am a Senior Marketing Manager who leads digital strategy across social media, paid campaigns, content marketing, email marketing, SEO, automation and website development. I work across both B2B and B2C environments and understand how to drive awareness, engagement and lead generation for different audiences. My background in Psychology gives me a strong understanding of user behaviour, helping me create campaigns and digital experiences that feel clear, relevant and commercially effective. I oversee the full digital process, guiding a dedicated marketing team across content planning, social media execution, website optimisation, campaign development, automation workflows and performance reporting. I work across multiple industries, ensuring clear brand alignment, consistent quality and measurable results across every channel. My work spans strategy, creative direction, user experience, website structure, technical optimisation, paid media management and data analysis. I use analytics tools to refine strategy, improve performance and build efficient systems that support sustainable long term growth. I enjoy creating digital ecosystems that run smoothly, perform well and help businesses grow.

Hannes van Eeden

I am a Senior Marketing Manager who leads digital strategy across social media, paid campaigns, content marketing, email marketing, SEO, automation and website development. I work across both B2B and B2C environments and understand how to drive awareness, engagement and lead generation for different audiences. My background in Psychology gives me a strong understanding of user behaviour, helping me create campaigns and digital experiences that feel clear, relevant and commercially effective. I oversee the full digital process, guiding a dedicated marketing team across content planning, social media execution, website optimisation, campaign development, automation workflows and performance reporting. I work across multiple industries, ensuring clear brand alignment, consistent quality and measurable results across every channel. My work spans strategy, creative direction, user experience, website structure, technical optimisation, paid media management and data analysis. I use analytics tools to refine strategy, improve performance and build efficient systems that support sustainable long term growth. I enjoy creating digital ecosystems that run smoothly, perform well and help businesses grow.

Available to hire

I am a Senior Marketing Manager who leads digital strategy across social media, paid campaigns, content marketing, email marketing, SEO, automation and website development. I work across both B2B and B2C environments and understand how to drive awareness, engagement and lead generation for different audiences. My background in Psychology gives me a strong understanding of user behaviour, helping me create campaigns and digital experiences that feel clear, relevant and commercially effective.

I oversee the full digital process, guiding a dedicated marketing team across content planning, social media execution, website optimisation, campaign development, automation workflows and performance reporting. I work across multiple industries, ensuring clear brand alignment, consistent quality and measurable results across every channel. My work spans strategy, creative direction, user experience, website structure, technical optimisation, paid media management and data analysis. I use analytics tools to refine strategy, improve performance and build efficient systems that support sustainable long term growth. I enjoy creating digital ecosystems that run smoothly, perform well and help businesses grow.

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Language

Afrikaans
Fluent
English
Fluent

Work Experience

Senior Marketing Manager at MediaHeads Marketing Agency
January 1, 2024 - Present
Led digital strategy across social media, paid campaigns, content marketing, email marketing, SEO, automation and website development. Achievements include increasing website traffic by up to 5x, improving conversion rates by 3x to 10x through UX, SEO and content optimisation, securing number 1 rankings for high-value keywords, growing daily impressions for clients, and building automation systems handling 15-30 enquiries per day. Oversaw 80+ active client sites, managed a marketing team, and produced performance dashboards using GA4, Tag Manager and Looker Studio. Drove brand alignment and measurable results across multiple channels and industries.
Self-employed Marketing Agency at Self-employed Marketing Agency
January 1, 2015 - Present
Delivered digital strategy, websites, SEO, content and campaign work across travel & hospitality, food & wine, automotive, construction, retail, healthcare, technology, crypto and professional services. Built and led a small team to deliver high-quality web builds and digital output, optimized sites for SEO and conversions, produced social content and video, managed campaigns, tracked performance and reported results, and maintained strong client communication and delivery.

Education

Honours in Counseling Psychology at University of South Africa/Universiteit van Suid-Afrika
January 1, 2021 - December 31, 2022
Digital Marketing at HubSpot Academy
July 1, 2020 - December 1, 2020
Entrepreneurship in Emerging Economies at Harvard Business School Online
January 1, 2023 - June 1, 2023
BA Psychology, Industrial and Organizational Psychology at University of South Africa/Universiteit van Suid-Afrika
January 1, 2018 - December 31, 2020
Clinical Psychology at University of Toronto
January 1, 2017 - December 31, 2017

Qualifications

HubSpot Digital Marketing Certification
July 1, 2020 - December 30, 2025
Entrepreneurship in Emerging Economies – Harvard Business School Online
January 1, 2023 - December 30, 2025

Industry Experience

Travel & Hospitality, Retail, Healthcare, Professional Services, Real Estate & Construction