I am a Senior Marketing Manager who leads digital strategy across social media, paid campaigns, content marketing, email marketing, SEO, automation and website development. I work across both B2B and B2C environments and understand how to drive awareness, engagement and lead generation for different audiences. My background in Psychology gives me a strong understanding of user behaviour, helping me create campaigns and digital experiences that feel clear, relevant and commercially effective.
I oversee the full digital process, guiding a dedicated marketing team across content planning, social media execution, website optimisation, campaign development, automation workflows and performance reporting. I work across multiple industries, ensuring clear brand alignment, consistent quality and measurable results across every channel. My work spans strategy, creative direction, user experience, website structure, technical optimisation, paid media management and data analysis. I use analytics tools to refine strategy, improve performance and build efficient systems that support sustainable long term growth. I enjoy creating digital ecosystems that run smoothly, perform well and help businesses grow.
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