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Hi, I’m Charli McKee, an award-winning Social Media Manager based in Salt Lake City, Utah. With 11 years of experience, I craft authentic brand stories that drive high-performance results across social communities through compelling copy, scroll-stopping visuals, and strategic placements. I specialize in building memorable content, guiding creative direction, and collaborating with influencers, ambassadors, and creators to grow communities, elevate customer experiences, and measure brand awareness through data-driven campaigns.…Hi, I’m Charli McKee, an award-winning Social Media Manager based in Salt Lake City, Utah. With 11 years of experience, I craft authentic brand stories that drive high-performance results across social communities through compelling copy, scroll-stopping visuals, and strategic placements. I specialize in building memorable content, guiding creative direction, and collaborating with influencers, ambassadors, and creators to grow communities, elevate customer experiences, and measure brand awareness through data-driven campaigns.

Charli McKee

Social Media Manager, Content Creator, Copywriter, +2

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Hi, I’m Charli McKee, an award-winning Social Media Manager based in Salt Lake City, Utah. With 11 years of experience, I craft authentic brand stories that drive high-performance results across social communities through compelling copy, scroll-stopping visuals, and strategic placements. I specialize in building memorable content, guiding creative direction, and collaborating with influencers, ambassadors, and creators to grow communities, elevate customer experiences, and measure brand awareness through data-driven campaigns.…Hi, I’m Charli McKee, an award-winning Social Media Manager based in Salt Lake City, Utah. With 11 years of experience, I craft authentic brand stories that drive high-performance results across social communities through compelling copy, scroll-stopping visuals, and strategic placements. I specialize in building memorable content, guiding creative direction, and collaborating with influencers, ambassadors, and creators to grow communities, elevate customer experiences, and measure brand awareness through data-driven campaigns.

Available to hire

Hi, I’m Charli McKee, an award-winning Social Media Manager based in Salt Lake City, Utah. With 11 years of experience, I craft authentic brand stories that drive high-performance results across social communities through compelling copy, scroll-stopping visuals, and strategic placements. I specialize in building memorable content, guiding creative direction, and collaborating with influencers, ambassadors, and creators to grow communities, elevate customer experiences, and measure brand awareness through data-driven campaigns.

Skills

Experience Level

Expert

Expert

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Expert

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Expert

Expert

Language

English

Fluent

Work Experience

Senior Manager, Social Media at Momentous

April 1, 2025 - December 31, 2025

Lead and develop a high-functioning social media team; manage external brand partners, celebrities, influencers, and community creators; architect platform-specific social strategies across Instagram, TikTok, Meta, Threads, X, Strava, YouTube, LinkedIn; oversee KPI analysis, performance reporting, and budget management; drive content creation and creative direction in alignment with Momentous’ brand voice.

Senior Manager, Social Media at Tonies USA

May 1, 2021 - March 31, 2025

Build, lead, and scale a high-performing social media team; own relationships with external brand partners, agencies, and creators; define and execute platform-specific strategies across NA channels; drive KPI analysis, performance reporting, and budget ownership; set content and community activation vision and lead cross-functional collaboration.

Social Media & Community Manager at Altra Running

September 1, 2016 - May 31, 2021

Built and led global social media strategy, growing community engagement across channels; managed relationships with athletes, brand partners, event organizers, and freelance creators; leveraged trends to redefine running event coverage and delivered quality customer service and brand benchmarking.

Multimedia Designer at French West Vaughan

August 1, 2014 - August 31, 2016

Agency client work focusing on social media content creation for Wrangler Jeans, Pendleton Whisky, Nathan Sports, Riders by Lee, NC State University, and others; responsibilities included brand management, content strategy and creation, graphic design, video/photography production, research and analytics, copywriting, and event activations.