Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Marketing Automation Lead with 16+ years of experience in marketing technology, data and CRM platforms. I architect decisioning frameworks, data models, real-time decisioning, and AI-driven arbitration to deliver measurable personalisation outcomes. As a technical leader, I guide teams, establish best practices, ensure implementation quality, and integrate CDH with enterprise systems via APIs, event streams, and batch pipelines. I am a trusted advisor translating business KPIs into scalable decisioning roadmaps and aligning solutions with marketing and enterprise architecture strategies. I represented Transavia as a speaker in Digital Marketing World Forum 2025 in Amsterdam for Omni-channel Marketing and Personalisation.…I am a Marketing Automation Lead with 16+ years of experience in marketing technology, data and CRM platforms. I architect decisioning frameworks, data models, real-time decisioning, and AI-driven arbitration to deliver measurable personalisation outcomes. As a technical leader, I guide teams, establish best practices, ensure implementation quality, and integrate CDH with enterprise systems via APIs, event streams, and batch pipelines. I am a trusted advisor translating business KPIs into scalable decisioning roadmaps and aligning solutions with marketing and enterprise architecture strategies. I represented Transavia as a speaker in Digital Marketing World Forum 2025 in Amsterdam for Omni-channel Marketing and Personalisation.

Mayank Kohli

Marketing Automation Specialist, Marketing Consultant, Growth Marketer, +2





I am a Marketing Automation Lead with 16+ years of experience in marketing technology, data and CRM platforms. I architect decisioning frameworks, data models, real-time decisioning, and AI-driven arbitration to deliver measurable personalisation outcomes. As a technical leader, I guide teams, establish best practices, ensure implementation quality, and integrate CDH with enterprise systems via APIs, event streams, and batch pipelines. I am a trusted advisor translating business KPIs into scalable decisioning roadmaps and aligning solutions with marketing and enterprise architecture strategies. I represented Transavia as a speaker in Digital Marketing World Forum 2025 in Amsterdam for Omni-channel Marketing and Personalisation.…I am a Marketing Automation Lead with 16+ years of experience in marketing technology, data and CRM platforms. I architect decisioning frameworks, data models, real-time decisioning, and AI-driven arbitration to deliver measurable personalisation outcomes. As a technical leader, I guide teams, establish best practices, ensure implementation quality, and integrate CDH with enterprise systems via APIs, event streams, and batch pipelines. I am a trusted advisor translating business KPIs into scalable decisioning roadmaps and aligning solutions with marketing and enterprise architecture strategies. I represented Transavia as a speaker in Digital Marketing World Forum 2025 in Amsterdam for Omni-channel Marketing and Personalisation.

Available to hire

I am a Marketing Automation Lead with 16+ years of experience in marketing technology, data and CRM platforms. I architect decisioning frameworks, data models, real-time decisioning, and AI-driven arbitration to deliver measurable personalisation outcomes.

As a technical leader, I guide teams, establish best practices, ensure implementation quality, and integrate CDH with enterprise systems via APIs, event streams, and batch pipelines. I am a trusted advisor translating business KPIs into scalable decisioning roadmaps and aligning solutions with marketing and enterprise architecture strategies. I represented Transavia as a speaker in Digital Marketing World Forum 2025 in Amsterdam for Omni-channel Marketing and Personalisation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Dutch

Advanced

Hindi

Intermediate

Work Experience

Founder-Marketing Automation & Personalisation Lead at OmnifyTech

July 1, 2021 - Present

Helping clients digitise their customer journeys using marketing automation across sectors such as retail, travel, telecom, and banking. Focus on 1-to-1 customer engagement by personalising offers for each customer; also assist with Pega staffing and consulting.

Lead Consultant (Freelance) at Transavia

July 1, 2021 - Present

Designed and implemented enterprise-grade Pega CDH omni-channel decisioning across inbound, outbound, and paid media channels. Provided technical leadership to cross-functional teams of architects and CDH decisioning developers, migrated use-cases into NBA Designer, and built scalable NBA strategies with action hierarchies, engagement policies, propensity models, and arbitration logic aligned with KPIs.

Senior Consultant at VodafoneZiggo

February 1, 2015 - June 30, 2021

Developed MVP for Pega Marketing/Platform project; designed inbound/outbound decisioning strategies; implemented GDPR-compliant retention journeys; served as Scrum Master for a DevOps team; architected near real-time Prospects Nurture Programs and integrated IBM Watson Campaign Automation; worked on Chordiant for inbound marketing; coached team on PEGA, Watson, scripting.

Business Developer at ABN Amro (Infosys)

February 1, 2012 - February 1, 2015

Worked in enterprise data intelligence domain across cash pooling, generic tariffing, IBAN, FATCA, and related systems; modeled data in IBM BDWM; defined business rules for transforming data into Data Warehouse/Data Lakes; led ETL development in Informatica; supported testing and acceptance; collaborated with retail banking clients.

Technology Analyst at Infosys

March 1, 2009 - February 1, 2012

Worked in the Retail sector; developed marketing strategies to grow business from retail customers; analyzed system impact; created functional and technical design documents; built dynamic SQLs for processing delta records; automated tasks and supported testing.