Mayank Kohli
I am a Marketing Automation Lead with 16+ years of experience in marketing technology, data and CRM platforms.
About
I am a Marketing Automation Lead with 16+ years of experience in marketing technology, data and CRM platforms. I architect decisioning frameworks, data models, real-time decisioning, and AI-driven arbitration to deliver measurable personalisation outcomes.
As a technical leader, I guide teams, establish best practices, ensure implementation quality, and integrate CDH with enterprise systems via APIs, event streams, and batch pipelines. I am a trusted advisor translating business KPIs into scalable decisioning roadmaps and aligning solutions with marketing and enterprise architecture strategies. I represented Transavia as a speaker in Digital Marketing World Forum 2025 in Amsterdam for Omni-channel Marketing and Personalisation.
- 17 years' experience
- Joined December 2025
Languages
- EnglishFluent
- DutchAdvanced
- HindiIntermediate
Industry experience
- Financial Services
- Retail
- Travel & Hospitality
- Telecommunications
- Software & Internet
- Professional Services
More experts in Amsterdam, Netherlands
Work experience· 5 roles
Designed and implemented enterprise-grade Pega CDH omni-channel decisioning across inbound, outbound, and paid media channels. Provided technical leadership to cross-functional teams of architects and CDH decisioning developers, migrated use-cases into NBA Designer, and built scalable NBA strategies with action hierarchies, engagement policies, propensity models, and arbitration logic aligned with KPIs.
Helping clients digitise their customer journeys using marketing automation across sectors such as retail, travel, telecom, and banking. Focus on 1-to-1 customer engagement by personalising offers for each customer; also assist with Pega staffing and consulting.
Developed MVP for Pega Marketing/Platform project; designed inbound/outbound decisioning strategies; implemented GDPR-compliant retention journeys; served as Scrum Master for a DevOps team; architected near real-time Prospects Nurture Programs and integrated IBM Watson Campaign Automation; worked on Chordiant for inbound marketing; coached team on PEGA, Watson, scripting.
Certifications and awards· 5
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