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Brand and apparel professional with a comprehensive 360° product life-cycle approach, from conceptual textile/apparel design and illustration to business analysis, e-commerce, and retail operations. Experienced in directing go-to-market planning, pricing strategy, and retail execution while building brand identity and positioning for the Mexican market. Specialized in decoding market trends, profitability analysis, and structured brand DNA development. Skilled in product development, warehousing/inventory auditing, supplier negotiation and relationship management, and troubleshooting under pressure to optimize customer purchasing experience on the sales floor.…Brand and apparel professional with a comprehensive 360° product life-cycle approach, from conceptual textile/apparel design and illustration to business analysis, e-commerce, and retail operations. Experienced in directing go-to-market planning, pricing strategy, and retail execution while building brand identity and positioning for the Mexican market. Specialized in decoding market trends, profitability analysis, and structured brand DNA development. Skilled in product development, warehousing/inventory auditing, supplier negotiation and relationship management, and troubleshooting under pressure to optimize customer purchasing experience on the sales floor.

Jazmin Gonzalez

Brand Strategist, Merchandiser, Product Designer, +4

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Brand and apparel professional with a comprehensive 360° product life-cycle approach, from conceptual textile/apparel design and illustration to business analysis, e-commerce, and retail operations. Experienced in directing go-to-market planning, pricing strategy, and retail execution while building brand identity and positioning for the Mexican market. Specialized in decoding market trends, profitability analysis, and structured brand DNA development. Skilled in product development, warehousing/inventory auditing, supplier negotiation and relationship management, and troubleshooting under pressure to optimize customer purchasing experience on the sales floor.…Brand and apparel professional with a comprehensive 360° product life-cycle approach, from conceptual textile/apparel design and illustration to business analysis, e-commerce, and retail operations. Experienced in directing go-to-market planning, pricing strategy, and retail execution while building brand identity and positioning for the Mexican market. Specialized in decoding market trends, profitability analysis, and structured brand DNA development. Skilled in product development, warehousing/inventory auditing, supplier negotiation and relationship management, and troubleshooting under pressure to optimize customer purchasing experience on the sales floor.

Available to hire

Brand and apparel professional with a comprehensive 360° product life-cycle approach, from conceptual textile/apparel design and illustration to business analysis, e-commerce, and retail operations. Experienced in directing go-to-market planning, pricing strategy, and retail execution while building brand identity and positioning for the Mexican market.

Specialized in decoding market trends, profitability analysis, and structured brand DNA development. Skilled in product development, warehousing/inventory auditing, supplier negotiation and relationship management, and troubleshooting under pressure to optimize customer purchasing experience on the sales floor.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Operations / Retail & Counter Operations Coordinator; Strategy & Business (Brand Management, Trend Forecasting, Market Research, Creative Direction, Retail Planning, E-commerce, Pricing Strategy, Go-to-Market Planning) at Superfarmacia (custom service and counter operations coordination)

January 1, 2019 - Present

Led full product life-cycle execution from concept and textile design through production control and packaging. Designed and implemented visual identity, branding, and digital communications strategy to position the brand in the local market. Managed e-commerce channels and social media, building direct connection with end consumers through digital marketing strategies. Conducted complex market research and SWOT analysis in Mexico’s premium segment to identify underserved niches for brand entry. Structured brand DNA (target audience, positioning, brand equity) focused on timeless silhouettes and textile sustainability. Owned warehousing organization, inventory auditing, and physical stock control with high attention to detail. Handled direct negotiation and relationship management with key suppliers to ensure continuous store replenishment. Resolved incidents under pressure and optimized the customer purchasing experience on the sales floor.

Cashier & Customer Service at Super Farmacia Mary

January 1, 2019 - Present

Cashier & Customer Service, Handling Solutions, Dealing with Suppliers, Counter Sales, Warehouse Organization.