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I'm a Visual Communication Design professional, with an emphasis on brand identity and complementary training in marketing. I specialize in creating strategic visual solutions, integrating graphic design, digital production, and web design to strengthen brand presence in digital environments. I stand out for my commitment, attention to detail, and ability to connect the visual with the strategic.…I'm a Visual Communication Design professional, with an emphasis on brand identity and complementary training in marketing. I specialize in creating strategic visual solutions, integrating graphic design, digital production, and web design to strengthen brand presence in digital environments. I stand out for my commitment, attention to detail, and ability to connect the visual with the strategic.

Alejandro Hernández

Brand Designer, Graphic Designer, Web Designer, +2

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I'm a Visual Communication Design professional, with an emphasis on brand identity and complementary training in marketing. I specialize in creating strategic visual solutions, integrating graphic design, digital production, and web design to strengthen brand presence in digital environments. I stand out for my commitment, attention to detail, and ability to connect the visual with the strategic.…I'm a Visual Communication Design professional, with an emphasis on brand identity and complementary training in marketing. I specialize in creating strategic visual solutions, integrating graphic design, digital production, and web design to strengthen brand presence in digital environments. I stand out for my commitment, attention to detail, and ability to connect the visual with the strategic.

Available to hire

I’m a Visual Communication Design professional, with an emphasis on brand identity and complementary training in marketing. I specialize in creating strategic visual solutions, integrating graphic design, digital production, and web design to strengthen brand presence in digital environments.

I stand out for my commitment, attention to detail, and ability to connect the visual with the strategic.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Brand and Advertising Intern at Banco de Occidente

December 1, 2024 - July 1, 2025

Designed and adapted graphic pieces aligned with the bank's institutional visual identity for internal and external campaigns. Captured video and photography for social media during events. Developed the key visual and graphic pieces for the launch campaign of the KUBO savings account. Collaborated with the brand team to execute visual strategies, gaining experience in branding, digital production, and institutional communication.

Brand and Digital Content Designer at Trendy Box

January 1, 2025 - Present

Designed and developed the brand's complete visual identity, including logo, graphic system, and communication guidelines. Built and managed the website and online store, ensuring a coherent and functional visual experience. Designed graphic pieces and audiovisual content for social media, as well as ads and promotional creatives. Collaborated in the strategic planning of digital campaigns, integrating design, branding, and commercial objectives.

Organizer and Coordinator of Recreational Vacations at Funtastic Craft

January 1, 2023 - Present

Coordinated and managed Funtastic Craft, a recreational vacation program for children in residential complexes in Cali. Together with my partner, designed the brand's visual identity, defining the name, logo, and graphic elements. Oversaw the logistical and creative planning of activities, strengthening skills in management, leadership, and design applied to recreational experiences and audience interaction.