Built relationships with sororities and clubs to expand GlowGuard's campus presence, reaching 300+ potential customers. Created and optimized user-generated content (UGC), including short-form, face-to-camera videos aligned with trending TikTok and Instagram Reels formats, to increase engagement and brand awareness across platforms. Sourced and coordinated micro-influencer partnerships, supporting ambassador outreach and connecting leads to the CEO for onboarding.

Office Specialist at ASU Financial Aid and Scholarship Services

August 1, 2023 - May 1, 2025

Provided comprehensive support to students regarding financial aid and scholarships via phone, email, and in-person interactions, assisting an average of 3-7 students per hour, depending on demand. Collaborated with counselors and departments, including the Department of Education, to ensure accurate and timely case processing. Utilized Salesforce CRM to efficiently manage and resolve a high volume of student inquiries — handling 3-5 email cases per hour and streamlining workflows to improve resolution speed by approximately 40% during peak periods. Improved Sunny chatbot engagement by 25% by sharing user insights and real-time feedback during pilot testing.

Freelance Social Media and Content Coordinator at Injector, Bad Gal Beauty, & Desert Beauty

December 1, 2022 - Present

Managed social media for three brands, developing content strategies and maintaining consistent, on-brand messaging. Created and executed multi-format content—including Reels, carousels, and static posts—based on strategic content pillars to boost engagement and align with each brand's voice. Utilized Instagram Insights and TikTok Analytics to guide content decisions and improve engagement through strategic timing and format adjustments.