Senior Marketing Analyst at Innovance

Built and optimized Google Ads & LinkedIn campaigns for multiple business units, reducing CPA by 28% and increasing qualified leads by 35%. Created Power BI & Looker Studio dashboards integrating CRM, ad, & sales data to drive marketing and sales decisions. Planned and executed cross-unit email & social media campaigns via Emfluence and Hootsuite, improving open rates by 15% and CTR by 11%. Conducted SEO & technical audits across five WordPress sites, improving search rankings by 23% through content & UX optimization. Managed and analyzed sales & CRM datasets in Excel/Dynamics 365, enabling 14% higher Q3 sales through re-engagement of active accounts. Led market & partner research informing $6M+ sales opportunities and product strategy decisions across multiple business units. Cleaned & automated Dynamics 365 lead-routing workflows; reducing duplicate records by 40% & improving pipeline visibility. Produced executive research decks (Total Market Analysis & Competitor Landscape) that im

Marketing Campaign Analyst at xiQ

Managed 30 ABM (Account-Based Marketing) campaigns for Dell, Genpact, IDC, and Nutanix, achieving 24% higher campaign win rates. Built campaign-performance dashboards (CTR, CPL, SQL conversion) to pinpoint high-ROI segments and reallocate 22% of total spend, resulting in a 17% improvement in cost per lead (CPL). Led A/B testing of subject lines, creatives, and CTAs with analytics and design teams, driving a 28% increase in click-through rate (CTR) and a 12% boost in lead conversions across digital campaigns.

Digital Marketing Analyst at Xavor Corporation

Managed CRM databases and campaign tracking, executing 20+ social media campaigns for a geron-technology incubator; analytics-driven adjustments increased product awareness by 25% and audience engagement by 30%. Created and optimized data-informed content; blogs, case studies, and product pages for software offerings (PLM, Computer Vision, CMS, Power BI); SEO + distribution efforts boosted website traffic by 27% YoY (Google Analytics). Analyzed and optimized cross-channel communication across LinkedIn, Meta, and Instagram, aligning content with paid campaigns to achieve a 15% conversion-rate gain and 9% quarterly growth in new customers.