Neru Shade Silva

Leading end-to-end global marketing strategy and execution across digital, brand, events, influencer marketing, and commercial partnerships; overseeing rebranding and expanding global partnerships; strengthening InstaCoins' market positioning across payments, trading, concierge, and travel services.

Directed client strategy for brand, SEO, paid media, and CRO-optimized campaigns; developed lead programs for fintech compliance environments; managed up to 8 full-scale expo booths per major event including concept, build, merch, logistics, staffing, and follow-up; collaborated with founders and C-suite to align marketing with growth and investor goals; led partner-driven campaigns increasing lead generation and brand engagement; initiated CSR apprenticeship sponsorship program.

Part of global expansion and franchising team for premium Ayurvedic brand; identified, negotiated, and secured new franchise and regional partnerships to support global brand expansion; adapted partnership proposals to diverse cultural and regional market needs; represented the brand at international trade shows, developing relationships with potential partners and key industry stakeholders; coordinated with internal teams to ensure smooth on-boarding and brand consistency.