Leading end-to-end global marketing strategy and execution across digital, brand, events, influencer marketing, and commercial partnerships; overseeing rebranding and expanding global partnerships; strengthening InstaCoins' market positioning across payments, trading, concierge, and travel services.

Chief Marketing Officer at FinEra (formerly Gum BallPay)

September 1, 2022 - March 1, 2025

Directed client strategy for brand, SEO, paid media, and CRO-optimized campaigns; developed lead programs for fintech compliance environments; managed up to 8 full-scale expo booths per major event including concept, build, merch, logistics, staffing, and follow-up; collaborated with founders and C-suite to align marketing with growth and investor goals; led partner-driven campaigns increasing lead generation and brand engagement; initiated CSR apprenticeship sponsorship program.

International Business Development Manager at Seylon International

August 1, 2018 - November 1, 2019

Part of global expansion and franchising team for premium Ayurvedic brand; identified, negotiated, and secured new franchise and regional partnerships to support global brand expansion; adapted partnership proposals to diverse cultural and regional market needs; represented the brand at international trade shows, developing relationships with potential partners and key industry stakeholders; coordinated with internal teams to ensure smooth on-boarding and brand consistency.

Flight Attendant at Emirates Airline

November 1, 2014 - August 1, 2018

Delivered world-class in-flight service and ensured onboard safety across international routes; developed cross-cultural communication, crisis response, and customer service skills; managed high-pressure environments with professionalism and adaptability.