I’m an experienced data storyteller and visualisation curator who uses insights to influence change and accelerate business performance. I bring a unique skillset combining technical analytics expertise with a robust data governance background. I have strong leadership capability having built high performing team cultures through the use of agile analytics.

Sameer Patel

I’m an experienced data storyteller and visualisation curator who uses insights to influence change and accelerate business performance. I bring a unique skillset combining technical analytics expertise with a robust data governance background. I have strong leadership capability having built high performing team cultures through the use of agile analytics.

Available to hire

I’m an experienced data storyteller and visualisation curator who uses insights to influence change and accelerate business performance. I bring a unique skillset combining technical analytics expertise with a robust data governance background.

I have strong leadership capability having built high performing team cultures through the use of agile analytics.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

Senior Data and Insights Consultant (Contract) at IAG
December 1, 2019 - Present
Senior advisor driving a performance economics culture across Technology delivery; responsible for regular and ad-hoc analytical insights, governance of outputs, and development of repeatable data assets. Led cross-functional engagement with SMEs to gather requirements and translate them into high-integrity dashboards, reports, and data extracts. Directed data preparation, automation, and the evolution of analytics assets to scale value delivery and support leadership decisions. Key achievements included leading the Covid-19 response data-to-insights effort and guiding data-informed decisions during AMI branch closures to minimise customer impact.
Data Analytics/Insights Manager (Contract) at Westpac NZ
April 1, 2018 - October 1, 2019
Led the Digital insights maturity program and defined the analytics framework for Westpac’s digital channels. Benchmarked against competitors, developed a comprehensive reporting suite for executives to project teams, and drove governance to ensure data quality and alignment across BI teams. Provided strategic insights to digital development, forecasted channel usage, and identified emerging issues to inform channel management strategies.
Digital Insights Manager (Contract) at Westpac NZ
April 1, 2018 - Present
Lead Westpac's digital insights maturity by defining and implementing a comprehensive digital data strategy, reporting, and analytics framework for digital channels. Manage six analysts, including career development, goal setting, performance improvement plans, and weekly 1:1s. Develop an enterprise-wide reporting suite for executives and project teams; advocate online channels and raise analytics visibility. Collaborate with BI, Enterprise Insights and Customer teams, plus external suppliers to improve tools and processes and avoid duplication of effort. Evolve the analytics framework to forecast channel usage and customer needs, advise on channel strategy, identify emerging issues, and drive improvements to data capture, storage, and governance.
Digital Performance and Insights Manager (Contract) at Vodafone
November 1, 2016 - April 1, 2018
Led the Digital Performance team to deliver timely, accurate insights on digital channels (sales, self-service, engagement, satisfaction). Managed five analysts, mentored career development, and delivered monthly digital performance reporting to Group. Established governance for digital analytics, translated data into compelling stories, and supported agile development with actionable insights; automated weekly/monthly reporting and implemented Adobe Analytics and SOASTA to measure app/website performance.
Digital Performance and Data Manager at Vodafone
November 1, 2016 - April 1, 2018
Lead the Digital Performance team, expanding proactive insights and reporting frameworks to provide timely, accurate, and actionable information. Support stakeholders within CBU and the wider business, improving digital channel performance in sales, self-service, engagement, and customer satisfaction. Support business case development and benefit tracking. Deliver monthly digital reporting to Vodafone Group. Manage five analysts and oversee development of customer and channel insights; establish digital analytics governance and reporting; transform data into stories using SQL and visualisations.
Senior Digital Insights Specialist at ASB Bank
May 1, 2015 - November 1, 2016
Delivered weekly and monthly digital reporting with accuracy and timeliness. Provided actionable insights to drive digital sales, conducted in-depth digital sales analysis, and designed Tableau dashboards for Product Managers and stakeholders. Mentored team members and contributed to digital analytics governance and optimization of customer journeys across digital channels.
Digital Insights Specialist at ASB Bank
May 1, 2015 - November 1, 2016
Provide insights and analytics to inform and support digital sales strategies, delivering weekly and monthly digital reporting and actionable recommendations. Conduct in-depth digital sales analysis to understand drivers, trends and opportunities. Transform data into visualisations and dashboards; mentor team members in analytics practices.
Senior System and Reporting Analyst at Nova Energy
September 1, 2013 - May 1, 2015
Manage Orion system environments, identify and implement reporting solutions, and oversee publication/distribution of reports and submissions. Provide data analysis and modelling, lead a small team of analysts, and contribute to the development of the Nova Energy mobile app. Clean up customer data to meet standards, troubleshoot workflows, and support data warehousing initiatives to improve reporting for management.
Senior Data Analyst at The Co-operative Bank (formerly PSIS)
June 1, 2004 - September 1, 2013
Collected, cleansed, and analyzed data to support management and customer requests; delivered reporting and business analysis. Led AML and CRI projects, designed and automated SSRS/SQL reports for Risk, Customer Banking, and CRM usage; contributed to CRM tooling, data audits, and acceptance testing for MIS/CRM deliverables; participated in bank branding and targeting campaigns.
Senior Data Analyst at The Co-operative Bank (formerly PSIS)
June 1, 2003 - September 1, 2013
Collected, cleansed and analyzed data in support of management and customer requests; delivered reporting and business analysis for AML and CRM initiatives; automated reports; designed analytical databases and supported CRM/MIS acceptance testing and implementation. Contributed to AML reporting to the Financial Intelligence Unit and CRM-related projects.
Senior Data Analyst at The Co-operative Bank
June 1, 2003 - September 1, 2013
Collect, cleanse, and analyze data to support management and customer requests; deliver reporting and insights; work on AML and CRI projects; automate reports using SSRS and SQL; mentor analysts; support CRM and MIS deliverables; contribute to branding and cross-sell initiatives.

Education

Microsoft SQL Server Reporting Services and Analysis Services at Auldhouse
January 1, 2010 - January 1, 2011
Microsoft SQL Server Reporting Services, Analysis Services at Auldhouse
January 1, 2010 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Telecommunications, Energy & Utilities, Professional Services, Media & Entertainment, Other