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Hi, I’m Bhavya Pandey, a digital marketing consultant and brand strategist with 5+ years of experience helping fashion, lifestyle, beauty, and aviation brands grow. I craft high-impact marketing strategies that blend creativity with data-driven insights to drive sustainable growth and stronger customer connections. I specialize in performance marketing, social media, influencer collaborations, and omni-channel storytelling, partnering with cross-functional teams and founders to elevate brand visibility and revenue. I’m passionate about turning ideas into campaigns that resonate with audiences and build long-term value.…Hi, I’m Bhavya Pandey, a digital marketing consultant and brand strategist with 5+ years of experience helping fashion, lifestyle, beauty, and aviation brands grow. I craft high-impact marketing strategies that blend creativity with data-driven insights to drive sustainable growth and stronger customer connections. I specialize in performance marketing, social media, influencer collaborations, and omni-channel storytelling, partnering with cross-functional teams and founders to elevate brand visibility and revenue. I’m passionate about turning ideas into campaigns that resonate with audiences and build long-term value.

Bhavya Pandey

Social Media Freelancer, Social Media Manager, Performance Marketer, +2

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Hi, I’m Bhavya Pandey, a digital marketing consultant and brand strategist with 5+ years of experience helping fashion, lifestyle, beauty, and aviation brands grow. I craft high-impact marketing strategies that blend creativity with data-driven insights to drive sustainable growth and stronger customer connections. I specialize in performance marketing, social media, influencer collaborations, and omni-channel storytelling, partnering with cross-functional teams and founders to elevate brand visibility and revenue. I’m passionate about turning ideas into campaigns that resonate with audiences and build long-term value.…Hi, I’m Bhavya Pandey, a digital marketing consultant and brand strategist with 5+ years of experience helping fashion, lifestyle, beauty, and aviation brands grow. I craft high-impact marketing strategies that blend creativity with data-driven insights to drive sustainable growth and stronger customer connections. I specialize in performance marketing, social media, influencer collaborations, and omni-channel storytelling, partnering with cross-functional teams and founders to elevate brand visibility and revenue. I’m passionate about turning ideas into campaigns that resonate with audiences and build long-term value.

Available to hire

Hi, I’m Bhavya Pandey, a digital marketing consultant and brand strategist with 5+ years of experience helping fashion, lifestyle, beauty, and aviation brands grow. I craft high-impact marketing strategies that blend creativity with data-driven insights to drive sustainable growth and stronger customer connections.

I specialize in performance marketing, social media, influencer collaborations, and omni-channel storytelling, partnering with cross-functional teams and founders to elevate brand visibility and revenue. I’m passionate about turning ideas into campaigns that resonate with audiences and build long-term value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Independent Digital Marketing Consultant at Marketing Tea Consulting

February 1, 2025 - Present

Led digital growth strategy for 8+ early-stage D2C brands in fashion, lifestyle, and beauty, delivering high-ROI performance campaigns across Meta and Google Ads. Scaled ROAS from 1.2x to 3.6x in 3 months through funnel optimization, audience segmentation, and data-driven creative testing. Built engaged online communities from 2K to 10K followers in 4 months via social media management, influencer activations, and content storytelling. Launched and positioned new product categories that became bestsellers, strengthening revenue diversification and long-term growth. Collaborated with She The People to amplify women-led brand campaigns, driving earned media visibility and brand credibility. Partnered with cross-functional teams and multiple stakeholders to align brand strategy, creative execution, and customer acquisition goals.

Sr. Digital Marketing Consultant at IndiGo Airlines

December 1, 2023 - February 1, 2025

Managed the Grand Runaway Fest campaign with ₹2.02 Cr ad spends across Google Ads, Meta, and affiliates; reduced CPM by 44% and CPC by 59%, delivering high campaign efficiency. Drove viral social media activation with 12M+ views and 76K shares in 4 days during Grand Runaway Fest Campaign. Built brand partnerships and GTM initiatives with Spotify, Mokobara, and AIFF to expand IndiGo’s digital presence and customer touchpoints. Worked with cross-functional teams and external agencies to deliver seasonal campaigns, influencer activations, and omni-channel strategies. Optimized YouTube ad and SEO strategy, improving video engagement and ranking.

Digital Marketing Strategist at Lino Perros

August 1, 2022 - September 1, 2023

Launched & managed website, integrating SEO and content strategy. Increased Instagram engagement by 320% , delivering 70M+ impressions in 6 months. Built a 3,000+ influencer network, generating 30M+ organic impressions. Executed e-commerce campaigns with Amazon, Myntra & Flipkart for seasonal sales. Worked with cross-functional teams to align campaigns with business growth goals.