KR

Karin Ridderheim

Available to hire

I'm a hybrid insight analyst and strategist rooted in behavioural science, driven by the belief that good work starts with truly understanding people and culture.

About

I’m a hybrid insight analyst and strategist rooted in behavioural science, driven by the belief that good work starts with truly understanding people and culture.

By blending qualitative research, cultural insight and strategic problem-solving, I help organisations across countries and sectors make the complex easier to grasp and act on.

  • 11 years' experience
  • Joined December 2025

Industry experience

  • Government
  • Professional Services
  • Real Estate & Construction
  • Energy & Utilities
  • Travel & Hospitality
  • Healthcare
  • Consumer Goods

Work experience

Senior Insight Analyst & Strategist – Freelance · Aria Communications / Save Our Souls / Special ProjectsAug 2024 – Present · 2 yrs 4 mos
Senior Insight Analyst & Strategist · Prime & United MindsFeb 2015 – Present · 11 yrs 10 mos

Education· 10

Magister’s Degree in Journalism · Uppsala Universitet2030 – 2025
Master’s Degree in Sociology · Uppsala Universitet2030 – 2025
Bachelor’s Degree in Behaviour Science · Uppsala Universitet2030 – 2025
Associate Degree in Culinary Arts & Meal Science · Grythyttan School of Hospitality, Culinary Arts and Meal Science2030 – 2025

Certifications and awards· 5

Storytelling For Influence2030 – 2025
Online Magister’s Degree in Journalism2030 – 2025
Master’s Degree in Sociology2030 – 2025
Bachelor’s Degree in Behaviour Science2030 – 2025

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