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I am Ali Abdullah, a results-driven marketing and business development specialist based in Lahore, Pakistan. Over the past five years, I have built and executed comprehensive marketing strategies that drive sales, organic traffic, and search rankings while leading cross-functional teams to deliver high-impact campaigns. I thrive on turning data into action, collaborating with designers and developers, and optimizing funnels from awareness to conversion. I enjoy mentoring teams, refining processes, and delivering measurable outcomes for clients across e-commerce and services. I'm passionate about staying ahead of industry trends, from SEO and PPC to CRM and analytics, and I love translating complex challenges into clear, practical plans that boost performance.…I am Ali Abdullah, a results-driven marketing and business development specialist based in Lahore, Pakistan. Over the past five years, I have built and executed comprehensive marketing strategies that drive sales, organic traffic, and search rankings while leading cross-functional teams to deliver high-impact campaigns. I thrive on turning data into action, collaborating with designers and developers, and optimizing funnels from awareness to conversion. I enjoy mentoring teams, refining processes, and delivering measurable outcomes for clients across e-commerce and services. I'm passionate about staying ahead of industry trends, from SEO and PPC to CRM and analytics, and I love translating complex challenges into clear, practical plans that boost performance.

Ali Abdullah

Digital Marketer, Marketing Strategist, Growth Marketer, +3

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I am Ali Abdullah, a results-driven marketing and business development specialist based in Lahore, Pakistan. Over the past five years, I have built and executed comprehensive marketing strategies that drive sales, organic traffic, and search rankings while leading cross-functional teams to deliver high-impact campaigns. I thrive on turning data into action, collaborating with designers and developers, and optimizing funnels from awareness to conversion. I enjoy mentoring teams, refining processes, and delivering measurable outcomes for clients across e-commerce and services. I'm passionate about staying ahead of industry trends, from SEO and PPC to CRM and analytics, and I love translating complex challenges into clear, practical plans that boost performance.…I am Ali Abdullah, a results-driven marketing and business development specialist based in Lahore, Pakistan. Over the past five years, I have built and executed comprehensive marketing strategies that drive sales, organic traffic, and search rankings while leading cross-functional teams to deliver high-impact campaigns. I thrive on turning data into action, collaborating with designers and developers, and optimizing funnels from awareness to conversion. I enjoy mentoring teams, refining processes, and delivering measurable outcomes for clients across e-commerce and services. I'm passionate about staying ahead of industry trends, from SEO and PPC to CRM and analytics, and I love translating complex challenges into clear, practical plans that boost performance.

Available to hire

I am Ali Abdullah, a results-driven marketing and business development specialist based in Lahore, Pakistan. Over the past five years, I have built and executed comprehensive marketing strategies that drive sales, organic traffic, and search rankings while leading cross-functional teams to deliver high-impact campaigns. I thrive on turning data into action, collaborating with designers and developers, and optimizing funnels from awareness to conversion.

I enjoy mentoring teams, refining processes, and delivering measurable outcomes for clients across e-commerce and services. I’m passionate about staying ahead of industry trends, from SEO and PPC to CRM and analytics, and I love translating complex challenges into clear, practical plans that boost performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Business Development Lead and Marketing Specialist / Sales Specialist (Negotiator) at ZY Nova Abacus

January 1, 2024 - December 31, 2025

Negotiated service discounts with US-based providers. Consistently met daily and monthly targets through high-volume outbound calling and effective negotiation strategies. Maintained efficiency and quality while handling multiple accounts. Skyrocketed website traffic, sales, and clicks; increased appointment bookings for several clients. Ranked Google My Business profiles for multiple sites. Set up and managed Google Search Console, GTM, Google Ads, and Google Analytics. Performed pitching, reporting, SEO strategies and audits.

BD Manager and Marketing Specialist at ZY NOVA ABACUS

January 1, 2024 - Present

Negotiated service discounts and credits with US-based providers; met daily and monthly targets through high-volume outbound calling; led end-to-end marketing operations and collaborated with video and design teams to produce high-converting ads; increased appointment bookings and client engagement.

SEO Manager / SEO Specialist / SEO Executive at MAD DEX / Turbo Anchor MindWiz

January 1, 2022 - December 31, 2024

Led SEO operations; managed on-page and off-page optimization; built links; handled marketing operations at PartsWare and The Rani Closet; set up CRM; performed technical SEO audits and speed optimization; boosted organic sales of e-commerce websites; ranked client sites for niche keywords; set up Google Search Console, GTM, Google Ads, Google Analytics; provided niche keywords and blogs; coordinated with LinkedIn presence.

Marketing Operations Lead at The Rani Closet

January 1, 2020 - December 31, 2022

Led marketing and finance operations; handled marketing operations at PartsWare; managed client projects and communications, built workflows and CRM; increased efficiency and conversion; freelanced on multiple marketing projects.

Freelance Digital Marketing Projects at Self-Employed / Freelance

January 1, 2020 - Present

Led marketing initiatives for multiple clients, built full-funnel marketing campaigns, provided SEO, content and PPC support, and created workflows and dashboards for performance tracking.

SEO Manager / SEO Specialist / SEO Executive at MAD DEX

January 1, 2020 - December 31, 2024

Led SEO efforts across multiple projects; performed technical SEO audits and speed optimizations; managed link-building and on-page optimization; coordinated with marketing and content teams; boosted organic traffic and e-commerce performance.