I'm Jose Luis Araneta Ablaza, a seasoned copywriter and creative professional with over three decades of experience crafting compelling campaigns for banks, airlines, consumer brands, and lifestyle outlets. I started as a Copywriter Trainee in 1988 and have grown through roles from Junior Copywriter to Associate Creative Director, leading copy, concept development, and PR writing across multiple agencies. I thrive on turning ideas into clear, persuasive messages that resonate with diverse audiences and across print, web, and broadcast. Beyond advertising, I've written screenplays, edited magazines, and consulted on multi-media projects. I enjoy collaborating with teams, mentoring junior writers, and delivering high-quality content on tight schedules. I'm always open to opportunities where professionalism, creativity, and strategic storytelling drive business results.…

Jose Luis Araneta Ablaza

I'm Jose Luis Araneta Ablaza, a seasoned copywriter and creative professional with over three decades of experience crafting compelling campaigns for banks, airlines, consumer brands, and lifestyle outlets. I started as a Copywriter Trainee in 1988 and have grown through roles from Junior Copywriter to Associate Creative Director, leading copy, concept development, and PR writing across multiple agencies. I thrive on turning ideas into clear, persuasive messages that resonate with diverse audiences and across print, web, and broadcast. Beyond advertising, I've written screenplays, edited magazines, and consulted on multi-media projects. I enjoy collaborating with teams, mentoring junior writers, and delivering high-quality content on tight schedules. I'm always open to opportunities where professionalism, creativity, and strategic storytelling drive business results.…

Available to hire

I’m Jose Luis Araneta Ablaza, a seasoned copywriter and creative professional with over three decades of experience crafting compelling campaigns for banks, airlines, consumer brands, and lifestyle outlets. I started as a Copywriter Trainee in 1988 and have grown through roles from Junior Copywriter to Associate Creative Director, leading copy, concept development, and PR writing across multiple agencies. I thrive on turning ideas into clear, persuasive messages that resonate with diverse audiences and across print, web, and broadcast.

Beyond advertising, I’ve written screenplays, edited magazines, and consulted on multi-media projects. I enjoy collaborating with teams, mentoring junior writers, and delivering high-quality content on tight schedules. I’m always open to opportunities where professionalism, creativity, and strategic storytelling drive business results.

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Skills

Experience Level

Work Experience

Copywriter Trainee at Advertising Systems, Inc.
January 1, 1988 - January 1, 1989
Accounts: Bank of America Finance, LG-Goldstar, Inc. (presently LG electronics) and Citimotors.
Junior Copywriter at Hemisphere - Leo Burnett, Inc.
January 1, 1989 - January 1, 1991
Accounts: PepsiCo, Philip Morris, Kimberly Clark (Kimbies), United Airlines, Cathay Pacific, Preston Brake Fluid, RFM Corp., Perla Laundry Detergent, Tide Bar, National Steel Corp., Gift Gate, Cinderella, Monde-Denmark, Inc. (Lucky Me Noodles), Radio Mindanao Network.
Senior Copywriter at Idea Bank Marketing and Design, Inc.
January 1, 1992 - January 1, 1993
Accounts: Phil-Japan Marine Sky (Fantasy Elephant Club), High Adventure Sport Shop, Cescraft Phils., Agana Circle, Inc. (Cookbest)
Copywriter at Fuentes Publicity Network, Inc.
January 1, 1993 - January 1, 1994
Accounts: British Airways, Absolut Vodka, Cunard American International Cruises, Ltd., Procter & Gamble Philippines, Inc., Asia Brewery, Inc.
Associate Creative Director at Shadow Communications, Inc.
January 1, 1994 - January 1, 1997
Accounts: SM, Inc., Banco de Oro Universal Banking Corp., Colgate-Palmolive Philippines, Inc., LG-Goldstar, Inc., Amtrust Holdings, Inc. (Enchanted Kingdom), Anscor Group of Companies.
Copy Writer (Special Projects) at Hemisphere - Leo Burnett, Inc.
January 1, 1998 - January 1, 2000
Accounts: Standard Chartered Bank, Moldex Realty, Kimberly Clark, Islacom, Philip Morris and SmartBro
Web Copy Editor / Web Design Supervisor at Primegreen Mercantile, Inc.
January 1, 2001 - January 1, 2002
Wrote copy and content and directed web design layout.
Creative Director / Copy and PR Writer at The Adpower, Inc.
January 1, 2003 - January 1, 2006
Accounts: Kumon Philippines, Inc., Bank of China, Suzuki Philippines, Star Cruises Philippines, Philcopy, Inc., Brother Philippines, Inc., European International School, University of the East, Manuel L. Quezon University, Colegio de San Juan de Letran, San Beda College, Rajah Travel & Tours, Asian Hospital, Boracay Regency Hotel, Banbros Commercial, Inc., Dlink, Wilma Tapalla Speech & Personality Academe, LEL Group of Companies, Photoline, Technolux
Head Writer and Associate Media Director at Jayelles Holdings (Phils.), Inc.
January 1, 2007 - January 1, 2010
Performed the function of a ghostwriter and senior editor in all articles that are published for Mr. Johnny Litton’s columns in the Philippine Star, What’s On Expat, People Asia, Lifestyle Asia and Philippine Tatler Magazines. Accounts: Vista Land & Lifescapes, Inc., Robinsons Land, IPM and The Fort Park Estate, Inc., Wilcon Builders’ Supply and Depot, Plantation Bay Resort and Spa Cebu, Marco Polo Cebu Plaza, Muebles Italiano, Smart Infinity, BMW, CATS Motors, Antel Group of Companies, Best Western Hotel Group, Dusit Thani Manila, Boracay Regency, Sea Wind Resort, Fairways and Bluewater Golf Club and Resort, The Bellevue Hotel chain, Camp John Hay Development Corporation, Hoseki, Furnitalia, BMG Group of Companies, Mandarin Oriental Manila, Palafox and Associates.
Marketing & Creative Consultant at The Adpower, Inc.
January 1, 2010 - January 1, 2012
Responsible for the effective Creative Direction, specifically in the company’s tri-media ad campaigns, conceptual approaches for bidding purposes and press release publication needs.
SEO Copywriter at One Jump Web, Inc.
January 1, 2011 - January 1, 2012
Regular - Home-based. Wrote articles and press releases for the company’s website: cashforiPhones.com and other related iPhone blog sites.
Magazine Managing Editor at On Call IT TRAINING PROGRAM CONSULTANT TIPIDPC .com, Inc.
January 1, 2012 - January 1, 2014
Home Based Screenplay Writer at Hellbent for Heaven Studios
August 1, 2012 - Present
Content/Blog Writer at PPOC, Inc. affiliate of Cloud816 Austin, Texas
December 1, 2012 - January 1, 2014
Fulltime - Freelance Writer at Essays.ph
May 1, 2014 - July 1, 2014
Creative Consultant / Copywriter at Romulo’s Café
February 1, 2023 - January 1, 2024
Contributing Writer at Jingle Clan Publications, Corp.
January 1, 1986 - January 1, 1989
Staff Writer at The Score Alternative Music Magazine
January 1, 1988 - January 1, 1989
Creative Director and Head Writer at Museo ng Malacañang
January 1, 1990 - Present
Contributing Writer at Man Magazine
January 1, 1991 - January 1, 1991
TV Scriptwriter/Editing Supervisor at Our Own Little Way Production House
January 1, 1991 - January 1, 1992
Lifestyle and Music Columnist at The Manila Chronicle
January 1, 1995 - January 1, 1996

Education

Bachelor of Arts at De La Salle University - Manila
January 11, 2030 - December 31, 2025

Qualifications

Certificate of Appreciation as a resource speaker for the Louisian Courier and the College Editors Guild of the Philippines with the topic The Tools of the Trade of a Journalist and Feature Writing: An In-Depth View.
January 11, 2030 - December 31, 2025
Certificate of Merit for Creative Writing at Shadow Communications, Inc. and The Adpower, Inc.
January 11, 2030 - December 31, 2025

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail

Skills

Experience Level