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I'm Heather Armitage, a results-driven Marketing and Communications expert with 14+ years’ experience in exponential business growth, qualified through the Chartered Institute of Marketing (CIM). I'm a self-starter who delivers campaigns with creative impact and sharp analytical insight into consumer behaviour to drive sustainable profits.\n\nI excel in emerging technologies and forging strong partnerships with globally recognised organisations such as the BBC, always putting people at the heart of every initiative to maximise engagement and brand reputation.…I'm Heather Armitage, a results-driven Marketing and Communications expert with 14+ years’ experience in exponential business growth, qualified through the Chartered Institute of Marketing (CIM). I'm a self-starter who delivers campaigns with creative impact and sharp analytical insight into consumer behaviour to drive sustainable profits.\n\nI excel in emerging technologies and forging strong partnerships with globally recognised organisations such as the BBC, always putting people at the heart of every initiative to maximise engagement and brand reputation.

Heather Armitage

Marketer, Marketing Strategist, Brand Designer, +2

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I'm Heather Armitage, a results-driven Marketing and Communications expert with 14+ years’ experience in exponential business growth, qualified through the Chartered Institute of Marketing (CIM). I'm a self-starter who delivers campaigns with creative impact and sharp analytical insight into consumer behaviour to drive sustainable profits.\n\nI excel in emerging technologies and forging strong partnerships with globally recognised organisations such as the BBC, always putting people at the heart of every initiative to maximise engagement and brand reputation.…I'm Heather Armitage, a results-driven Marketing and Communications expert with 14+ years’ experience in exponential business growth, qualified through the Chartered Institute of Marketing (CIM). I'm a self-starter who delivers campaigns with creative impact and sharp analytical insight into consumer behaviour to drive sustainable profits.\n\nI excel in emerging technologies and forging strong partnerships with globally recognised organisations such as the BBC, always putting people at the heart of every initiative to maximise engagement and brand reputation.

Available to hire

I’m Heather Armitage, a results-driven Marketing and Communications expert with 14+ years’ experience in exponential business growth, qualified through the Chartered Institute of Marketing (CIM). I’m a self-starter who delivers campaigns with creative impact and sharp analytical insight into consumer behaviour to drive sustainable profits.\n\nI excel in emerging technologies and forging strong partnerships with globally recognised organisations such as the BBC, always putting people at the heart of every initiative to maximise engagement and brand reputation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Global Marketing Director at Matterhorn Asset Management (now Von Greyerz)

June 1, 2023 - Present

Developing and executing a robust, global marketing strategy that drove 25% revenue growth YoY, positioning the brand as the Global Authority in wealth preservation through private precious metal ownership. Enhanced brand prestige and attracted new clientele for a $1.2B global consultancy. Directed multi-channel campaigns across EMEA, APAC and AMER; revitalised brand positioning; managed a £250k budget; used data analytics to optimise strategy.

EMEA Marketing Director at Salesforce

December 1, 2021 - September 1, 2023

Led global strategy and engagement campaigns across Europe, Middle East, and Africa for a $230B software leader; oversaw 18 Heads-of-Country; contributed to a $12.2M marketing pipeline with 29% YoY growth; improved team performance by 40%; drove lead generation and customer success through tech-enabled, people-focused solutions.

Head of Marketing, Design and Communications at TCN UK

December 1, 2018 - December 1, 2021

Managed creative functions (strategy, creative, media, and communications) and drove 35% revenue growth for a £110 million property and office space portfolio; delivered £960,000 in new project contracts within six months; led website redesign and content to showcase high-end transformations; built strong client relationships with designers and architects.

Marketing Director at The Marketing & Creative Co.

June 1, 2013 - December 1, 2018

Built and led a six-figure digital marketing agency, forming partnerships with brands such as REED Global, CondeNast / Vogue and Jaguar Land Rover; led teams across Owned, Earned and Paid media; generated £150,000+ profits in 12 months.

Apple Specialist at Apple

August 1, 2011 - January 1, 2013

Customer-facing specialist role focusing on product knowledge, service excellence and delivering positive customer experiences.