Managed global ABM campaigns across Google Ads, LinkedIn & Meta; increased MQLs by 35% in Q1 2025; led cross-functional teams of 40+ across digital content, paid ads, SEO, and CRM; aligned with HubSpot and Salesforce CRM; drove participation in national conferences and industry events; led content and landing page optimization to improve conversion rates.

Senior Digital Marketing Expert at Commerce Pundit

Increased global B2B lead generation by 24% YoY; aligned with CRM like HubSpot; expanded brand visibility across US, UK and MEA; supervised data-driven digital campaigns, paid media strategy, and cross-platform performance; led event marketing for international expos and tech conferences; collaborated with content, design, and analytics teams.

Director, Digital Marketing at Wagman Digital / Indique Hair LLC

Directed 360-degree paid media and ABM campaigns across Google Ads, LinkedIn & Meta. Built and managed cross-functional teams; CRM alignment; Led a 40+ person team across digital content, paid ads, SEO, and CRM. Drove 16% revenue growth, and led event marketing for international expos, enhancing cross-channel messaging and brand visibility. Built social and paid presence from scratch, optimized landing pages, and improved conversion rates across US, UK, and MEN A regions.

Senior Digital Marketing Expert at CommercePundit

Increased global B2B lead generation by 24% YoY and aligned with CRMs like HubSpot and Salesforce. Led ABM and data-driven targeting, event marketing for international expos and tech conferences, and managed SEM, content marketing, email automation, and landing page optimization. Supervised a digital team focused on data analysis, paid strategy, and cross-platform performance; expanded B2B brand visibility in US, UK, and MEN A regions.