Hi, I’m Ammara Qureshi, a collaborative designer blending systems thinking, visual craft, and user research to create end-to-end experiences. I thrive at the intersection of strategy and craft, turning complex problems into intuitive products and services that are accessible and inclusive. I’ve led UX and product design across startups, agencies, and corporate teams, shaping discovery, design systems, and end-to-end experiences. I’m passionate about research-driven design, cross-functional collaboration, and mentoring diverse learners to ship meaningful impact.

Ammara Qureshi

Hi, I’m Ammara Qureshi, a collaborative designer blending systems thinking, visual craft, and user research to create end-to-end experiences. I thrive at the intersection of strategy and craft, turning complex problems into intuitive products and services that are accessible and inclusive. I’ve led UX and product design across startups, agencies, and corporate teams, shaping discovery, design systems, and end-to-end experiences. I’m passionate about research-driven design, cross-functional collaboration, and mentoring diverse learners to ship meaningful impact.

Available to hire

Hi, I’m Ammara Qureshi, a collaborative designer blending systems thinking, visual craft, and user research to create end-to-end experiences. I thrive at the intersection of strategy and craft, turning complex problems into intuitive products and services that are accessible and inclusive.

I’ve led UX and product design across startups, agencies, and corporate teams, shaping discovery, design systems, and end-to-end experiences. I’m passionate about research-driven design, cross-functional collaboration, and mentoring diverse learners to ship meaningful impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

Founding Product Designer at Haven
January 1, 2025 - March 1, 2025
Led discovery through user research and co-design workshops to define resident needs and shape early system architecture for a cloud-based, computer-vision package-tracking platform, enabling accurate notifications with image-based delivery verification.
UX Designer at Adobe (Corporate Sponsorship)
January 1, 2025 - August 1, 2025
Designed end-to-end AI-driven SaaS workflows using information architecture, wireframes, high-fidelity prototypes, micro-interactions, and responsive patterns; conducted user research, usability evaluations, and co-design sessions to improve task success by 44% and guide visually innovative interactions within complex enterprise workflows.
UX Instructor at Paper Airplanes
October 1, 2023 - Present
Designed an accessibility-centered curriculum applying design thinking and iterative workflows, increasing program completion to 100% while mentoring global learners across diverse technical and cultural contexts.
Product Designer at Top Fashion
August 1, 2023 - August 1, 2024
Optimized responsive, accessible UI components within a Figma design system, increasing customer satisfaction by 30% through improvements in interaction design, usability heuristics, and cross-platform consistency; led iterations to reduce cart abandonment by 15% through data-driven improvements.
UX Design Intern at Wunderman Thompson Health
June 1, 2023 - August 1, 2023
Collaborated with PMs, engineers, and strategists in Agile workflows to design style guides and validate B2B healthcare marketing interfaces; transformed research insights into interaction-heavy prototypes aligned with enterprise and pharmaceutical design, copy, and legal standards.
Medical Assistant at New York Cosmetic Skin & Laser Surgery Center
June 1, 2021 - December 1, 2022
Performed 85 dermatological procedures weekly while maintaining HIPAA compliance and streamlining documentation workflows, reducing errors by 15% by optimizing information architecture and task flows.

Education

Master of Human-Computer Interaction and Design at University of Washington
January 11, 2030 - January 1, 2025
Bachelor of Science in Molecular and Cellular Biology at University of Illinois at Urbana-Champaign
January 11, 2030 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Healthcare, Education, Professional Services, Media & Entertainment