A YOMIDE ADERONKE SIMPSON
I transform complexity into clarity, turning systems, data, and ideas into actionable solutions that create real-world impact.
About
I transform complexity into clarity, turning systems, data, and ideas into actionable solutions that create real-world impact. I enjoy making systems, ideas, or processes easier to understand and more actionable, while considering both practical outcomes and human impact.
I’m a people-focused problem-solver: I thrive in environments where collaboration, communication, and empathy matter, whether that’s supporting a team, engaging a community, or advising stakeholders on strategic decisions.
Whether it’s analysing international economic trends, designing digital campaigns, producing creative content, or leading community initiatives, what ties it all together is a desire to connect people and ideas to create meaningful, positive impact—locally, professionally, and globally.
- 2 years' experience
- Joined January 2026
Skills· 9
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Education
- Travel & Hospitality
- Software & Internet
More experts in Edinburgh, United Kingdom
Work experience· 5 roles
Produced and edited promotional and event video content to support marketing campaigns; collaborated with creative and marketing teams to boost engagement across digital platforms.
Researched AI-driven digital engagement and user experience for Gen Z audiences; designed and analysed a nationwide survey; created UX/UI visuals and presentations informing digital innovation strategy.
Delivered strategic marketing proposal for British Airways focused on ethical travel and social impact; selected as 1 of 50 out of 1,500+ for outstanding performance and presentation delivery; produced campaign materials using Canva and Adobe Creative Suite.
Education
Certifications and awards
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