I transform complexity into clarity, turning systems, data, and ideas into actionable solutions that create real-world impact. I enjoy making systems, ideas, or processes easier to understand and more actionable, while considering both practical outcomes and human impact. I’m a people-focused problem-solver: I thrive in environments where collaboration, communication, and empathy matter, whether that’s supporting a team, engaging a community, or advising stakeholders on strategic decisions. Whether it’s analysing international economic trends, designing digital campaigns, producing creative content, or leading community initiatives, what ties it all together is a desire to connect people and ideas to create meaningful, positive impact—locally, professionally, and globally.

A YOMIDE ADERONKE SIMPSON

I transform complexity into clarity, turning systems, data, and ideas into actionable solutions that create real-world impact. I enjoy making systems, ideas, or processes easier to understand and more actionable, while considering both practical outcomes and human impact. I’m a people-focused problem-solver: I thrive in environments where collaboration, communication, and empathy matter, whether that’s supporting a team, engaging a community, or advising stakeholders on strategic decisions. Whether it’s analysing international economic trends, designing digital campaigns, producing creative content, or leading community initiatives, what ties it all together is a desire to connect people and ideas to create meaningful, positive impact—locally, professionally, and globally.

Available to hire

I transform complexity into clarity, turning systems, data, and ideas into actionable solutions that create real-world impact. I enjoy making systems, ideas, or processes easier to understand and more actionable, while considering both practical outcomes and human impact.

I’m a people-focused problem-solver: I thrive in environments where collaboration, communication, and empathy matter, whether that’s supporting a team, engaging a community, or advising stakeholders on strategic decisions.

Whether it’s analysing international economic trends, designing digital campaigns, producing creative content, or leading community initiatives, what ties it all together is a desire to connect people and ideas to create meaningful, positive impact—locally, professionally, and globally.

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Language

English
Fluent

Work Experience

Digital Product & AI Strategy Intern at News Corp
September 1, 2025 - Present
Researched AI-driven digital engagement and user experience for Gen Z audiences; designed and analysed a nationwide survey; created UX/UI visuals and presentations informing digital innovation strategy.
Business, Operations & Marketing Intern at Bright Network
July 1, 2025 - Present
Delivered strategic marketing proposal for British Airways focused on ethical travel and social impact; selected as 1 of 50 out of 1,500+ for outstanding performance and presentation delivery; produced campaign materials using Canva and Adobe Creative Suite.
Junior Consultant (Intern) at Sopra Steria
June 1, 2022 - July 1, 2022
Supported digital strategy projects and marketing impact research for clients; Co-authored a 15-page report presented to 20+ consultants; strengthened collaboration, communication, and presentation skills in a hybrid, cross-cultural environment.
Creative Videographer (Freelance) at Aberdeen University Charity Fashion Show
October 1, 2025 - Present
Produced and edited promotional and event video content to support marketing campaigns; collaborated with creative and marketing teams to boost engagement across digital platforms.
Event Assistant (Part-time) at InterContinental Hotels & Resorts
August 1, 2022 - August 1, 2023
Supported coordination and setup of large-scale events, including business conferences and private celebrations; delegated and coordinated tasks with peers while maintaining accountability for personal duties; provided on-the-ground event support, responding to last-minute changes.

Education

MA (Hons) International Relations & Politics at University of Aberdeen
January 11, 2030 - January 1, 2027
Highers at High School, Edinburgh, Scotland
January 11, 2030 - January 1, 2026

Qualifications

Clifford Chance Global Business Essentials
January 11, 2030 - January 1, 2026
News Corp Digital AI Strategy
January 11, 2030 - January 1, 2026
Sandys Community Charity Award
January 11, 2030 - January 1, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality, Software & Internet