I am a conscientious statistician with extensive practical experience using data analytics to drive business growth, improve customer acquisition, maximise returns and reduce costs. I enjoy turning complex data into clear, actionable insights and building dashboards that tell compelling stories for stakeholders. I thrive in fast-paced environments and collaborate effectively with cross-functional teams to deliver measurable value. I have a strong track record across government, professional services, and software-enabled industries, with deep expertise in BI, data modelling, and statistical analysis. I am motivated by solving real business problems and continuously improving data governance and analytics maturity.

Craig MacKinlay

I am a conscientious statistician with extensive practical experience using data analytics to drive business growth, improve customer acquisition, maximise returns and reduce costs. I enjoy turning complex data into clear, actionable insights and building dashboards that tell compelling stories for stakeholders. I thrive in fast-paced environments and collaborate effectively with cross-functional teams to deliver measurable value. I have a strong track record across government, professional services, and software-enabled industries, with deep expertise in BI, data modelling, and statistical analysis. I am motivated by solving real business problems and continuously improving data governance and analytics maturity.

Available to hire

I am a conscientious statistician with extensive practical experience using data analytics to drive business growth, improve customer acquisition, maximise returns and reduce costs. I enjoy turning complex data into clear, actionable insights and building dashboards that tell compelling stories for stakeholders. I thrive in fast-paced environments and collaborate effectively with cross-functional teams to deliver measurable value.

I have a strong track record across government, professional services, and software-enabled industries, with deep expertise in BI, data modelling, and statistical analysis. I am motivated by solving real business problems and continuously improving data governance and analytics maturity.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

Senior Workforce Data Analyst at NZ Customs Service
November 1, 2020 - Present
SQL Server SSRS reporting for starting employees, annual/sick leave; workforce analysis, headcount forecasting and Diversity/Gender Pay Gap reporting; Power BI dashboards; Omicron COVID-19 reporting contributions.
Data Modeller/Business Analyst at NIB NZ Ltd
June 1, 2020 - August 31, 2020
End-to-end data management; data modelling of current and future states; requirements gathering; scope documentation for Data & Analytics stream; ERD modelling.
Power BI Developer at Sky City
October 1, 2018 - July 31, 2019
Development of streaming analytics dashboards; Power BI reporting; SQL views for Dynamics data; Azure Blob Storage and Dynamics 365 entity relationships.
Analytics Consultant at Data Analytics Ltd
May 1, 2018 - Present
Data modelling, requirements gathering, ERD design, data management and analytics delivery for multiple clients; end-to-end data modelling and Power BI reporting.
Business Performance Analyst at St John Ambulance
March 1, 2016 - September 30, 2018
BI/analytical support for performance insights and business improvements; data-driven decision support and reporting.
Business Intelligence Analyst at Unitec Institute of Technology
March 1, 2015 - February 29, 2016
BI analytics, dashboard development and data analysis to support educational and operational decision making.
Senior Data Analyst (Integrated Targeted Operations and Intelligence) at Ministry for Primary Industries
June 1, 2013 - March 31, 2015
Advanced analytics support for integrated operations and intelligence; data-driven decision support and reporting.
Underwriting Analyst at TOWER
April 1, 2012 - June 30, 2013
SQL scripting for underwriting decisions; updating hazard criteria and vehicle lists; GIS analysis for reinsurance; data-driven risk assessment.
Underwriting Analyst at TOWER
February 1, 2011 - April 30, 2012
SQL scripting to support underwriting decisions; hazard database updates; reinsurance Christchurch earthquake analysis.
Xpression Developer at TOWER
February 1, 2011 - April 30, 2012
Experience with mainframe systems and xPression document engine; building complex documents and invoices.
Datamining Analyst at ACUITAS
February 1, 2010 - May 31, 2010
Datamining analytics and data preparation.
Xpression Developer at TOWER
February 1, 2010 - May 31, 2010
xPression document engine development for invoices and certificates; looping within risks.
SAS Analyst at CBG RESEARCH
August 1, 2009 - February 28, 2010
SAS analytics and reporting; data modelling.
Datamining Analyst at ACUITAS
August 1, 2009 - February 28, 2010
Datamining and data analysis; data processing and modelling for analytical projects.
Senior Data Analyst at CAMORRA RESEARCH
June 1, 2008 - August 31, 2009
Senior data analytics; BI insights for clients.
SAS Analyst at CBG RESEARCH
June 1, 2008 - August 31, 2009
SAS analytics and data processing; statistical modelling as part of research projects.
Business Analyst at IAG NZ LTD
April 1, 2007 - December 31, 2007
Business analysis and requirements gathering; data-led decision support for underwriting and claims processes.
Data Analyst at PHOENIX RESEARCH
December 1, 2005 - April 30, 2007
Data analysis and reporting for research projects; data wrangling and insights.
Data Analyst at TNS NZ LTD
November 1, 2005 - December 31, 2005
Data analysis and reporting.
Data Analyst at TNS NZ LTD
November 1, 2003 - December 31, 2005
Data analysis and reporting for market research projects.
Research Analyst at RESEARCH SOLUTIONS
June 1, 2003 - December 31, 2005
Research data analysis and reporting; statistical summarisation and insights generation.
Dataminer at PROXIMITY ID
January 1, 2002 - June 30, 2003
Datamining and data extraction for analytical projects.

Education

Bachelor of Commerce (Honours) at University of Auckland
January 1, 2001 - January 1, 2026
Bachelor of Commerce (Economics) at University of Auckland
January 1, 2003 - January 1, 2026
Bachelor of Science (Statistics) at University of Auckland
January 1, 2003 - January 1, 2026
Bachelor of Commerce (Honours) at University of Auckland
January 11, 2030 - January 1, 2026
Bachelor of Commerce (Economics) at University of Auckland
January 11, 2030 - January 1, 2026
Bachelor of Science (Statistics) at University of Auckland
January 11, 2030 - January 1, 2026
Bachelor of Commerce (Honours) at University of Auckland
January 1, 2001 - December 31, 2003
Bachelor of Commerce (Economics) at University of Auckland
January 1, 2003 - December 31, 2003
Bachelor of Science (Statistics) at University of Auckland
January 1, 2003 - December 31, 2003

Qualifications

Bachelor of Commerce (Honours)
January 1, 2001 - January 1, 2026
Bachelor of Commerce (Economics)
January 1, 2003 - January 1, 2026
Bachelor of Science (Statistics)
January 1, 2003 - January 1, 2026
Bachelor of Commerce (Honours)
January 11, 2030 - January 1, 2026
Bachelor of Commerce (Economics)
January 11, 2030 - January 1, 2026
Bachelor of Science (Statistics)
January 11, 2030 - January 1, 2026

Industry Experience

Software & Internet, Government, Professional Services, Healthcare, Education, Financial Services, Media & Entertainment, Travel & Hospitality