Craig MacKinlay
I am a conscientious statistician with extensive practical experience using data analytics to drive business growth, improve customer acquisition, maximise returns and reduce costs.
About
I am a conscientious statistician with extensive practical experience using data analytics to drive business growth, improve customer acquisition, maximise returns and reduce costs. I enjoy turning complex data into clear, actionable insights and building dashboards that tell compelling stories for stakeholders. I thrive in fast-paced environments and collaborate effectively with cross-functional teams to deliver measurable value.
I have a strong track record across government, professional services, and software-enabled industries, with deep expertise in BI, data modelling, and statistical analysis. I am motivated by solving real business problems and continuously improving data governance and analytics maturity.
- 23 years' experience
- Joined January 2026
Industry experience
- Software & Internet
- Government
- Professional Services
- Healthcare
- Education
- Financial Services
- Media & Entertainment
- Travel & Hospitality
Work experience· 22 roles
SQL Server SSRS reporting for starting employees, annual/sick leave; workforce analysis, headcount forecasting and Diversity/Gender Pay Gap reporting; Power BI dashboards; Omicron COVID-19 reporting contributions.
End-to-end data management; data modelling of current and future states; requirements gathering; scope documentation for Data & Analytics stream; ERD modelling.
Development of streaming analytics dashboards; Power BI reporting; SQL views for Dynamics data; Azure Blob Storage and Dynamics 365 entity relationships.
Education· 9
Certifications and awards· 6
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