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I am a performance marketer with an engineer’s brain, focused on taking the guesswork out of digital growth. I love turning data into actionable strategies and building campaigns that scale with measurable impact. Over the past two years, I’ve specialized in scaling Google and Meta Ads for D2C and service brands, prioritizing ROAS and lead quality over vanity metrics. By blending technical data tracking with a deep understanding of customer search intent, I’ve built high-converting funnels where every rupee of ad spend is optimized for maximum efficiency.…I am a performance marketer with an engineer’s brain, focused on taking the guesswork out of digital growth. I love turning data into actionable strategies and building campaigns that scale with measurable impact. Over the past two years, I’ve specialized in scaling Google and Meta Ads for D2C and service brands, prioritizing ROAS and lead quality over vanity metrics. By blending technical data tracking with a deep understanding of customer search intent, I’ve built high-converting funnels where every rupee of ad spend is optimized for maximum efficiency.

Vasanthakumar M

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I am a performance marketer with an engineer’s brain, focused on taking the guesswork out of digital growth. I love turning data into actionable strategies and building campaigns that scale with measurable impact. Over the past two years, I’ve specialized in scaling Google and Meta Ads for D2C and service brands, prioritizing ROAS and lead quality over vanity metrics. By blending technical data tracking with a deep understanding of customer search intent, I’ve built high-converting funnels where every rupee of ad spend is optimized for maximum efficiency.…I am a performance marketer with an engineer’s brain, focused on taking the guesswork out of digital growth. I love turning data into actionable strategies and building campaigns that scale with measurable impact. Over the past two years, I’ve specialized in scaling Google and Meta Ads for D2C and service brands, prioritizing ROAS and lead quality over vanity metrics. By blending technical data tracking with a deep understanding of customer search intent, I’ve built high-converting funnels where every rupee of ad spend is optimized for maximum efficiency.

Available to hire

I am a performance marketer with an engineer’s brain, focused on taking the guesswork out of digital growth. I love turning data into actionable strategies and building campaigns that scale with measurable impact.

Over the past two years, I’ve specialized in scaling Google and Meta Ads for D2C and service brands, prioritizing ROAS and lead quality over vanity metrics. By blending technical data tracking with a deep understanding of customer search intent, I’ve built high-converting funnels where every rupee of ad spend is optimized for maximum efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Tamil

Advanced

Work Experience

Digital Marketing Executive at Helper Media Digital Marketing Agency

December 1, 2023 - October 1, 2025

Managed high-intent Google Ads campaigns, scaled Meta Ads campaigns, analyzed weekly CTR, CPA, and ROAS, and developed full-funnel lead generation strategies for D2C brands. Led growth initiatives, optimized CAC, and collaborated with clients to align marketing goals.

Digital Marketing Executive at Independent / Freelancer

May 1, 2019 - June 1, 2023

Led end-to-end digital marketing campaigns for 7+ clients, focusing on ROAS optimization and funnel efficiency. Managed Google Ads, Meta Ads, and multi-channel campaigns; built high-intent lead funnels; improved lead quality and reduced CAC. Performed A/B testing on landing pages and ads, tracked conversions through GA4 and Conversion Tracking, and translated campaign data into actionable growth insights.