Available to hire
Hi, I’m Suriya Prakash, a digital marketing specialist focused on high-budget Google Ads, Meta Ads, and Amazon Ads with a track record of driving profitable results across multiple markets. I excel at data-driven optimization, budget pacing, and strategic bid management to maximize ROAS while keeping cost volatility in check.
I’m passionate about automation, programmatic advertising, and continuous learning—using tools like Ahrefs, ChatGPT, Google Keyword Planner, GA4, and GTM to uncover growth opportunities, test creatives, and scale campaigns across countries based on market trends.
Experience Level
Expert
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Language
English
Fluent
Work Experience
Digital Marketing Associate (Media Buyer) at Plumm Ads (Prefixure Media Pvt Ltd)
July 1, 2025 - November 1, 2025Managed 2 high-budget Google Ads accounts with monthly spends ranging from AED 30,000 to AED 90,000, ensuring efficient pacing and profitable delivery across markets. Tracked and analyzed real-time performance metrics (CTR, CR, CPA, ROI, RPC); performed daily analysis of core campaign metrics (CTR, conversions, CPA, ROAS) and asset strength; implemented TCPA bidding, budget pacing, and audience signals to improve efficiency and stabilize cost patterns; maintained pacing sheets and trackers; used Ahrefs, Google Keyword Planner, and ChatGPT for demand research and audience discovery; identified ad fatigue and replaced creatives based on performance; tested multi-country audience groups and scaled high-performing segments.
Meta Ads Campaigns to Drive Traffic at Unleavables
January 1, 2025 - June 1, 2025Ran Meta Ads to drive traffic to Unleavables.com, a Shopify-hosted D2C print apparel store targeting Pet Lovers, Coffee Enthusiasts, Travel Heads, etc. Achieved 1068 clicks vs plan 630; improved CTR to 1.0%; reduced CPC by 40% from ₹1.27 to ₹0.76; enhanced campaign efficiency and visibility.
Google Ads Campaigns to Drive Traffic at Unleavables
January 1, 2025 - June 1, 2025Exceeded planned clicks for dog lovers campaigns in Kanpur, Lucknow, and Jaipur: 279 clicks vs 230; CTR improved to 1.0%; reduced CPA from ₹3.4 to ₹2.8; implemented targeted optimization strategies to boost overall campaign efficiency.
Amazon Ads Campaigns to Drive Visibility at Swiftie India
January 1, 2025 - June 1, 2025Ran Amazon Ads to drive visibility for Swiftie India: The Ultimate Destination for Indian Taylor Swift Fans. Achieved 136 clicks with 18.4% higher impression volume and a 24.8% increase in clicks over projections; CPC reduced by 20.2% from ₹6.39 to ₹5.10; implemented targeted keyword and bid optimization for high-performing product listings.
Education
Marketing Launchpad Program at Kraftshala
January 1, 2025 - June 1, 2025Bachelor of Engineering at SRM VEC, Chennai
January 1, 2017 - January 1, 201812th Grade at VV.M.H.S.S., Namakkal
January 11, 2030 - January 1, 2026Qualifications
Marketing Launchpad Program – Kraftshala
January 1, 2025 - June 1, 2025Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services
Experience Level
Expert
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