Hi, I’m Betül Gürener, a remote-ready Data Analyst with 7.5+ years of experience in data protection (KVKK & GDPR) and hands-on expertise in Power BI, SQL, Excel, and Python. I translate complex analytical and regulatory concepts into clear, actionable insights for global stakeholders, supporting decision-making, operational efficiency, and regulatory compliance.
In cross-functional teams, I maintain confidentiality and deliver dashboards, reports, and data-driven storytelling that drive strategy. My privacy-focused background informs my analytics approach, enabling me to communicate findings to non-technical audiences.
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📌 Project Details – HomeSight Team
As the HomeSight Team, we developed an end-to-end data analytics and machine learning solution by combining Excel, Python, Power BI, Streamlit, and advanced modeling techniques.
🔎 Our Workflow
Excel:
Initial data exploration and early insights through descriptive statistics
Python & Machine Learning:
Data cleaning and manipulation using Pandas and NumPy
Data visualization with Matplotlib and Seaborn
Handling missing values and outliers, correlation analysis
Feature engineering (log and scaling transformations)
Model development using multiple algorithms, including:
Linear Regression, KNN, Decision Tree (CART), Random Forest, Gradient Boosting, XGBoost, and LightGBM
Model evaluation using RMSE and R², achieving over 85% predictive accuracy
Power BI:
Design of interactive dashboards with KPI cards, segment-based analyses, and storytelling-driven visualizations
Streamlit:
Development of a web application to present model outputs through a user-friendly interface and enable interactive prediction experiences
📚 Research Support
To strengthen our modeling approach, we reviewed and analyzed three academic research papers and aligned our findings with insights from these studies.
📊 Outcome
The predictions generated by our machine learning models were not only a technical achievement but also provided a strong strategic roadmap for data-driven decision-making.
Through this project, the HomeSight Team enhanced not only technical capabilities but also strategic thinking, discipline, collaboration, and data storytelling skills.
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