I am a digital marketing professional with 5+ years of experience developing and executing multi-channel campaigns, managing marketing automation, and driving engagement across diverse audiences. I have a proven track record of leading end-to-end social media campaigns, content creation, and stakeholder collaboration across health equity and education initiatives. I excel at analyzing campaign data, optimizing messaging, building targeted content to nurture leads, and driving program enrollment. I enjoy coordinating cross-functional teams and delivering data-driven marketing solutions.

Mariana Fernández Ponte

I am a digital marketing professional with 5+ years of experience developing and executing multi-channel campaigns, managing marketing automation, and driving engagement across diverse audiences. I have a proven track record of leading end-to-end social media campaigns, content creation, and stakeholder collaboration across health equity and education initiatives. I excel at analyzing campaign data, optimizing messaging, building targeted content to nurture leads, and driving program enrollment. I enjoy coordinating cross-functional teams and delivering data-driven marketing solutions.

Available to hire

I am a digital marketing professional with 5+ years of experience developing and executing multi-channel campaigns, managing marketing automation, and driving engagement across diverse audiences. I have a proven track record of leading end-to-end social media campaigns, content creation, and stakeholder collaboration across health equity and education initiatives. I excel at analyzing campaign data, optimizing messaging, building targeted content to nurture leads, and driving program enrollment. I enjoy coordinating cross-functional teams and delivering data-driven marketing solutions.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Social Media Manager (Freelance) at Puerto Rico Education Foundation
January 1, 2024 - Present
Led end-to-end social media campaigns, content creation, and engagement initiatives to raise awareness of education programs and drive participant enrollment. Managed marketing automation and multi-channel outreach, coordinating with educators and community partners to align messaging with organizational goals. Analyzed performance metrics and created dashboards to optimize reach and conversions. Drove lead generation and program enrollment through targeted content and stakeholder communications.
Director of Communications at Puerto Rico Education Foundation
November 1, 2023 - Present
Oversees communications strategy, branding, and stakeholder relations; develops and executes multi-channel communications to support program awareness; manages cross-functional teams to align campaign objectives and ensure consistent messaging across internal and external audiences.
Communications Coordinator (Remote) at Community Solutions for Health Equity
November 1, 2022 - November 1, 2023
Developed and executed comprehensive digital communications strategies across multiple platforms to engage diverse community audiences. Led multicultural content campaigns; optimized messaging to drive program awareness and community participation. Managed cross-functional collaboration with stakeholders to align campaign objectives with organizational goals. Built data-driven approaches to measure effectiveness and inform decisions; coordinated digital marketing efforts across channels to support health equity initiatives.

Education

Master of Arts in Communication, Political Communications at Loyola University Maryland
January 11, 2030 - May 1, 2018

Qualifications

Bachelor of Arts in Political Science focusing on Media, Public Opinion, and Political Philosophy
January 11, 2030 - January 1, 2026
Certificate – Johns Hopkins University (Krieger School of Arts & Sciences)
January 11, 2030 - December 1, 2021
5-week Intensive Certification – Sagrado Global, San Juan, PR
January 11, 2030 - September 1, 2025

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Software & Internet