Mariana Fernández Ponte

Led end-to-end social media campaigns, content creation, and engagement initiatives to raise awareness of education programs and drive participant enrollment. Managed marketing automation and multi-channel outreach, coordinating with educators and community partners to align messaging with organizational goals. Analyzed performance metrics and created dashboards to optimize reach and conversions. Drove lead generation and program enrollment through targeted content and stakeholder communications.

Oversees communications strategy, branding, and stakeholder relations; develops and executes multi-channel communications to support program awareness; manages cross-functional teams to align campaign objectives and ensure consistent messaging across internal and external audiences.

Developed and executed comprehensive digital communications strategies across multiple platforms to engage diverse community audiences. Led multicultural content campaigns; optimized messaging to drive program awareness and community participation. Managed cross-functional collaboration with stakeholders to align campaign objectives with organizational goals. Built data-driven approaches to measure effectiveness and inform decisions; coordinated digital marketing efforts across channels to support health equity initiatives.