MUHAMMAD RAFAY
I am a highly motivated Accounting and Finance undergraduate with a proven track record in retail operations, digital marketing, and financial administration.
About
I am a highly motivated Accounting and Finance undergraduate with a proven track record in retail operations, digital marketing, and financial administration. I have successfully managed e-commerce ventures and improved financial reporting processes during internships, blending entrepreneurial drive with strong analytical skills. Fluent in four languages, I thrive in diverse, cross-cultural teams and bring a strong work ethic to every project. I hold a UK student visa, eligible for 20 hours per week term-time and full-time during holidays.
Currently studying at the University of Leicester for a BSc in Accounting and Finance (expected 2028), I am actively seeking opportunities to apply my financial, analytical, and digital marketing capabilities in retail, finance, or professional services. I enjoy turning data into actionable insights, optimising processes, and delivering results in fast-paced environments.
- 3 years' experience
- Joined January 2026
Languages
- EnglishFluent
- UrduFluent
- HindiFluent
Industry experience
- Retail
- Financial Services
- Professional Services
More experts in Leicester, United Kingdom
Work experience· 4 roles
Launched and scaled two retail brands, managed a budget of 2M PKR (~£5,500), overseeing cash flow, profit margins, and supplier payments. Designed and executed Meta Ads campaigns and implemented SEO strategies, resulting in a 20% month-on-month increase in sales. Coordinated with international suppliers for stock replenishment and maintained a 5-star customer rating through professional queries and refunds handling.
Delivered high standards of customer service in a fast-paced retail environment, advised customers on products and trends, processed sales transactions via EPOS, assisted with visual merchandising, and supported stock audits while collaborating with a team to meet daily targets.
Process improvement: streamlined the monthly reporting process, reducing review time by 15% through better data organisation. Assisted in preparing the financial position section of the annual report with 100% data accuracy. Gained cross-functional exposure by reconciling accounts with billing and sales teams.
Education
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