I am a highly motivated Accounting and Finance undergraduate with a proven track record in retail operations, digital marketing, and financial administration. I have successfully managed e-commerce ventures and improved financial reporting processes during internships, blending entrepreneurial drive with strong analytical skills. Fluent in four languages, I thrive in diverse, cross-cultural teams and bring a strong work ethic to every project. I hold a UK student visa, eligible for 20 hours per week term-time and full-time during holidays. Currently studying at the University of Leicester for a BSc in Accounting and Finance (expected 2028), I am actively seeking opportunities to apply my financial, analytical, and digital marketing capabilities in retail, finance, or professional services. I enjoy turning data into actionable insights, optimising processes, and delivering results in fast-paced environments.

MUHAMMAD RAFAY

I am a highly motivated Accounting and Finance undergraduate with a proven track record in retail operations, digital marketing, and financial administration. I have successfully managed e-commerce ventures and improved financial reporting processes during internships, blending entrepreneurial drive with strong analytical skills. Fluent in four languages, I thrive in diverse, cross-cultural teams and bring a strong work ethic to every project. I hold a UK student visa, eligible for 20 hours per week term-time and full-time during holidays. Currently studying at the University of Leicester for a BSc in Accounting and Finance (expected 2028), I am actively seeking opportunities to apply my financial, analytical, and digital marketing capabilities in retail, finance, or professional services. I enjoy turning data into actionable insights, optimising processes, and delivering results in fast-paced environments.

Available to hire

I am a highly motivated Accounting and Finance undergraduate with a proven track record in retail operations, digital marketing, and financial administration. I have successfully managed e-commerce ventures and improved financial reporting processes during internships, blending entrepreneurial drive with strong analytical skills. Fluent in four languages, I thrive in diverse, cross-cultural teams and bring a strong work ethic to every project. I hold a UK student visa, eligible for 20 hours per week term-time and full-time during holidays.

Currently studying at the University of Leicester for a BSc in Accounting and Finance (expected 2028), I am actively seeking opportunities to apply my financial, analytical, and digital marketing capabilities in retail, finance, or professional services. I enjoy turning data into actionable insights, optimising processes, and delivering results in fast-paced environments.

See more

Language

English
Fluent
Urdu
Fluent
Hindi
Fluent

Work Experience

Operations & Sales Manager (Founder) at SoulSource & Zentox (E-commerce)
December 1, 2024 - Present
Launched and scaled two retail brands, managed a budget of 2M PKR (~£5,500), overseeing cash flow, profit margins, and supplier payments. Designed and executed Meta Ads campaigns and implemented SEO strategies, resulting in a 20% month-on-month increase in sales. Coordinated with international suppliers for stock replenishment and maintained a 5-star customer rating through professional queries and refunds handling.
Retail Assistant at Mizaj Store Pakistan
November 1, 2024 - May 1, 2025
Delivered high standards of customer service in a fast-paced retail environment, advised customers on products and trends, processed sales transactions via EPOS, assisted with visual merchandising, and supported stock audits while collaborating with a team to meet daily targets.
Finance Intern at Attock Cement Pvt Ltd (Head Office)
August 1, 2024 - September 1, 2024
Process improvement: streamlined the monthly reporting process, reducing review time by 15% through better data organisation. Assisted in preparing the financial position section of the annual report with 100% data accuracy. Gained cross-functional exposure by reconciling accounts with billing and sales teams.
Content Creator & Digital Strategist at YouTube (Remote)
May 1, 2020 - September 1, 2021
Achieved over 500,000 views by implementing effective SEO strategies and audience engagement techniques. Analysed viewer data to optimise content schedules and increase subscriber retention.

Education

BSc Accounting and Finance at University of Leicester
January 1, 2025 - January 1, 2028
A-Levels (Accounting A*, Business B, Economics B) at St. Michael’s Convent School
January 1, 2022 - January 1, 2024
O-Levels (Mathematics A*, English A) at St. Michael’s Convent School
January 1, 2020 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Financial Services, Professional Services