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I'm a full-stack, results-driven growth leader with 14+ years across eCommerce, brand strategy, digital marketing, and performance optimization. I've led global campaigns and scaled customer acquisition through paid and organic channels, delivering measurable B2C and B2B growth. I blend data fluency with creative direction, building executive dashboards and automating data integration to guide strategic decisions. I excel at leading cross-functional teams, creating scalable processes that accelerate growth and efficiency, and applying AI and automation to optimize campaigns and operations.…I'm a full-stack, results-driven growth leader with 14+ years across eCommerce, brand strategy, digital marketing, and performance optimization. I've led global campaigns and scaled customer acquisition through paid and organic channels, delivering measurable B2C and B2B growth. I blend data fluency with creative direction, building executive dashboards and automating data integration to guide strategic decisions. I excel at leading cross-functional teams, creating scalable processes that accelerate growth and efficiency, and applying AI and automation to optimize campaigns and operations.

Brian Lee

Growth Marketer, Performance Marketer, Brand Strategist, +4

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I'm a full-stack, results-driven growth leader with 14+ years across eCommerce, brand strategy, digital marketing, and performance optimization. I've led global campaigns and scaled customer acquisition through paid and organic channels, delivering measurable B2C and B2B growth. I blend data fluency with creative direction, building executive dashboards and automating data integration to guide strategic decisions. I excel at leading cross-functional teams, creating scalable processes that accelerate growth and efficiency, and applying AI and automation to optimize campaigns and operations.…I'm a full-stack, results-driven growth leader with 14+ years across eCommerce, brand strategy, digital marketing, and performance optimization. I've led global campaigns and scaled customer acquisition through paid and organic channels, delivering measurable B2C and B2B growth. I blend data fluency with creative direction, building executive dashboards and automating data integration to guide strategic decisions. I excel at leading cross-functional teams, creating scalable processes that accelerate growth and efficiency, and applying AI and automation to optimize campaigns and operations.

Available to hire

I’m a full-stack, results-driven growth leader with 14+ years across eCommerce, brand strategy, digital marketing, and performance optimization. I’ve led global campaigns and scaled customer acquisition through paid and organic channels, delivering measurable B2C and B2B growth.

I blend data fluency with creative direction, building executive dashboards and automating data integration to guide strategic decisions. I excel at leading cross-functional teams, creating scalable processes that accelerate growth and efficiency, and applying AI and automation to optimize campaigns and operations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing & Analytics Lead at My Guardian

August 1, 2005 - Present

Led CRO audits to improve landing pages, customer journeys, and retention flows; built automated lead nurturing workflows using CRM and email automation; enhanced UX and funnel performance through data-driven A/B and multivariate testing.

Head of Marketing & Creative / Head of Insights & Growth at aussieBum

October 1, 2014 - April 1, 2025

Led global brand strategy and digital marketing across 40+ countries; delivered ROAS 20+ through performance campaigns across Google, Meta, TikTok, X and more. Built always-on acquisition loops via paid media, SEO, CRM, email, SMS, and remarketing; developed seasonal campaigns and global storytelling. Built executive Power BI dashboards for real-time visibility into sales, acquisition, churn, and inventory; conducted competitor benchmarking and market analysis to identify growth gaps and inform positioning.

Marketing Manager at Sky Corp.

February 1, 2014 - September 1, 2014

Planned and executed digital marketing and social media campaigns to increase brand visibility and engagement; produced promotional video content and maintained brand consistency across online/offline channels; collaborated cross-functionally to optimize marketing assets; monitored campaign performance and provided actionable analytics for iterative improvement.

Creative Designer at R Vision Pty Ltd.

July 1, 2013 - February 1, 2014

Produced product showcase videos for major cosmetic brands and delivered end-to-end video production tailored to marketing goals; collaborated with marketing teams to align content with target audiences and campaign objectives.

Motion Graphic Designer at Gangnam Production

February 1, 2012 - March 1, 2013

Created motion graphics and animations for educational video content; designed 2D visual assets and performed image retouching for marketing materials; coordinated with content teams to meet deadlines.