Hi, I’m Sierra Brown, a marketing and content professional specializing in turning ideas into engaging stories across digital platforms. Over the past several years I’ve led content strategy, managed social media, and produced multi-channel campaigns for brands and agencies—from freelance gigs to in-house roles. I thrive on collaboration, turning complex data into clear messaging and helping teams deliver consistent, on-brand experiences. I’m passionate about storytelling, editorial integrity, and building content that educates, entertains, and drives results. When I’m not crafting content calendars or optimizing campaigns, I’m mentoring interns, writing, or exploring new creative formats—from blogs to video and experiential campaigns.

Sierra Brown

Hi, I’m Sierra Brown, a marketing and content professional specializing in turning ideas into engaging stories across digital platforms. Over the past several years I’ve led content strategy, managed social media, and produced multi-channel campaigns for brands and agencies—from freelance gigs to in-house roles. I thrive on collaboration, turning complex data into clear messaging and helping teams deliver consistent, on-brand experiences. I’m passionate about storytelling, editorial integrity, and building content that educates, entertains, and drives results. When I’m not crafting content calendars or optimizing campaigns, I’m mentoring interns, writing, or exploring new creative formats—from blogs to video and experiential campaigns.

Available to hire

Hi, I’m Sierra Brown, a marketing and content professional specializing in turning ideas into engaging stories across digital platforms. Over the past several years I’ve led content strategy, managed social media, and produced multi-channel campaigns for brands and agencies—from freelance gigs to in-house roles. I thrive on collaboration, turning complex data into clear messaging and helping teams deliver consistent, on-brand experiences.
I’m passionate about storytelling, editorial integrity, and building content that educates, entertains, and drives results. When I’m not crafting content calendars or optimizing campaigns, I’m mentoring interns, writing, or exploring new creative formats—from blogs to video and experiential campaigns.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Creative Specialist (Freelance) at The Gauge Collective
January 1, 2022 - January 1, 2023
Freelance creative tasks including community management, digital hospitality, messaging optimization and scheduling, influencer outreach and management; supports monthly content calendars; delegates tasks to the Creative Team; assists with monthly data reporting and analytics.
Digital Media Expert (Contract) at digitalXmedia
September 1, 2021 - April 1, 2023
Create traffic ad content; execute campaigns from start to finish; ongoing optimization of campaigns ( pacing, bid management, audience analysis, placement performance ); manage advertising budgets and maintain spend records; participate in client calls and prepare performance reports.
Marketing Media and Content Manager at Weingartz
June 1, 2021 - Present
Update products, descriptions, promotions, and pricing on the company website; manage new website pages and all social media channels; create unique content for blogs and third-party postings; SEO-focused product descriptions; organize promotions and events; media planning and buying; Google Feed; mentor marketing interns/new employees.
Marketing Content Coordinator at Weingartz
May 1, 2016 - June 1, 2021
Update products, write detailed descriptions, collect attribute data, images, manuals, brochures, and videos; manage SEO data; support marketing events and contests; social media and email marketing; content across blogs, social, and third-party sites; train/mentor interns and new employees.
Freelance Writer at The Oakland Press
March 1, 2016 - May 1, 2022
Create original content for digital and print publications; conduct and transcribe original interviews.
Editorial Intern at The Culture Trip
September 1, 2015 - December 1, 2015
Produce research-heavy articles on culture, food, travel, and art; contact featured organizations; maintain deadlines and attention to detail.
Broadcast Journalist, Editorial Assistant at Vain LLC
May 1, 2015 - October 1, 2015
Research, fact-check, and collect data; write, edit and proof articles; conduct and transcribe interviews; maintain PR contact lists and calendars; create scripts and film videos for YouTube; setup filming area and read teleprompter.

Education

Bachelor of Arts in English, Minor in Linguistics at University of Michigan
July 1, 2011 - May 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services