Digital Marketing Specialist at Pure Elements Tech Education

Managed and optimized organic and paid digital campaigns across search, email, and social channels, achieving up to 35% growth in high‑intent leads through continuous testing and targeting. Created conversion‑focused content, landing pages, and ads aligned with brand goals, resulting in a 23%+ conversion rate across various funnels. Monitored performance using ad platforms and analytics, converting insights into optimizations that decreased acquisition cost by 19% and improved ROI. Worked closely with product and sales teams to align marketing efforts with business objectives, driving higher-quality leads and faster conversion timelines.