Available to hire
I am a dedicated freelancer with a passion for fashion and brand development. My journey includes working with various brands, helping them realize their vision through innovative designs and strategies. Committed to creating engaging and functional products, I thrive on challenges and deliver results that evoke excitement and sustainability.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Consultant & Founder at This Modern Existence
August 1, 2022 - PresentI work closely with brands and suppliers to offer consultations on their fashion design needs. My aim is to assist them in identifying their distinct essence while ensuring that their designs are contemporary and market-ready. I also oversee design development and create tailored strategies for growth.
Design Manager at Boden
May 1, 2019 - October 1, 2022Leading a design team across all areas of Menswear, developing the brand identity and growing the business through clear strategic direction. Using colour, print, graphics, fabric and shape to create a more modern look and feel for the brand.
Senior Designer at Joules Ltd
September 1, 2012 - May 1, 2019I led a team across all product areas of the Menswear business developing collections. My focus was on executing strategic design concepts to enhance our product lines, resulting in increased apparel rankings in the market.
Designer & CSR Team Lead at Timberland
September 1, 2007 - September 1, 2012I held dual responsibilities in menswear design and leading a team responsible for environmental CSR initiatives, focusing on product design and development to elevate the brand's standing in the market.
Designer at Nigel Cabourn
January 1, 2004 - June 30, 2006I help design all products, gain licence agreements and develop design concepts for all consultancy clients.
Founder at THIS MODERN EXISTENCE
August 1, 2022 - PresentAs a founder, I provide consultations and develop design strategies for brands, focusing on fashion and lifestyle. My role involves market analysis, trend forecasting, and overseeing the design and development process to ensure brand consistency and product quality.
Menswear Designer at TIMBERLAND
September 1, 2010 - September 1, 2012Developed collections focusing on the use of sustainable materials and processes, contributing to the brand's environmental initiatives while ensuring the aesthetic appeal of the products.
Education
BA (Hons) Fashion at Northumbria University
September 1, 2001 - June 30, 20071st Class Hons
Qualifications
Corporate Vision - 2025 Small Business Award Winner
January 1, 2025 - December 31, 2025Best Fashion Design Consultancy - Midlands 2025
Industry Experience
Consumer Goods, Retail, Other
I helped build the brand from initial ideation through to launch. The Streetwear and Culture brand launched with initially a selection of t-shirts, socks, Scarves and Bags, which were all designed and developed by myself.
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