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I’m Tenisha Mercer, a Senior UX Content Strategist and project manager who partners with product design, product management, support, business and marketing teams to develop rich content experiences. I guide enterprise-level internal and external digital communications, including app and website launches, content migrations, and rebranding across B2B and B2C sectors such as health care, fintech, govtech, insurance, energy, advertising, retail, e-commerce, and telecom. I also bring AI consulting expertise to help small businesses strengthen their online presence and convert clicks into customers, including building AI-driven prompts and conversations for video content.…I’m Tenisha Mercer, a Senior UX Content Strategist and project manager who partners with product design, product management, support, business and marketing teams to develop rich content experiences. I guide enterprise-level internal and external digital communications, including app and website launches, content migrations, and rebranding across B2B and B2C sectors such as health care, fintech, govtech, insurance, energy, advertising, retail, e-commerce, and telecom. I also bring AI consulting expertise to help small businesses strengthen their online presence and convert clicks into customers, including building AI-driven prompts and conversations for video content.

Tenisha Mercer

UX Designer, Content Strategist, Product Designer, +2

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I’m Tenisha Mercer, a Senior UX Content Strategist and project manager who partners with product design, product management, support, business and marketing teams to develop rich content experiences. I guide enterprise-level internal and external digital communications, including app and website launches, content migrations, and rebranding across B2B and B2C sectors such as health care, fintech, govtech, insurance, energy, advertising, retail, e-commerce, and telecom. I also bring AI consulting expertise to help small businesses strengthen their online presence and convert clicks into customers, including building AI-driven prompts and conversations for video content.…I’m Tenisha Mercer, a Senior UX Content Strategist and project manager who partners with product design, product management, support, business and marketing teams to develop rich content experiences. I guide enterprise-level internal and external digital communications, including app and website launches, content migrations, and rebranding across B2B and B2C sectors such as health care, fintech, govtech, insurance, energy, advertising, retail, e-commerce, and telecom. I also bring AI consulting expertise to help small businesses strengthen their online presence and convert clicks into customers, including building AI-driven prompts and conversations for video content.

Available to hire

I’m Tenisha Mercer, a Senior UX Content Strategist and project manager who partners with product design, product management, support, business and marketing teams to develop rich content experiences.

I guide enterprise-level internal and external digital communications, including app and website launches, content migrations, and rebranding across B2B and B2C sectors such as health care, fintech, govtech, insurance, energy, advertising, retail, e-commerce, and telecom. I also bring AI consulting expertise to help small businesses strengthen their online presence and convert clicks into customers, including building AI-driven prompts and conversations for video content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UX and AI Consultant at Tenisha Mercer Consulting

February 1, 2024 - Present

Provide AI consulting, social media management and UX content strategy for small businesses to improve online presence and convert clicks into customers. Develops AI video prompts and conversations; uses AI video tools.

Senior UX Content Strategist at US Bank

December 1, 2021 - February 1, 2024

Managed content strategy experience for credit card, partner card and transaction teams for an international bank. Responsible for the entire UX content experience, including native and desktop experiences, landing pages, error copy, instructional text, forms and digital interfaces. Led content strategy for Make a Payment, AutoPay and partner transaction platforms, leveraging UX research, style guidelines and metrics to drive better customer experiences and conversions.

Senior UX Content Strategist at AT&T

May 1, 2021 - December 1, 2022

Directed content strategy for Payments, Broadband and Buy Flow digital. Collaborated with Agile product teams. Managed the entire online content experience, including mobile, landing pages, error copy, microcopy and CTAs for billing and payments across consumer sites; aligned launches with corporate branding and improved customer retention.

UX Content Strategist at State Farm

May 1, 2016 - August 1, 2021

Directed content strategy for a leading auto insurer. Led content strategy for product launches in an agile IT environment; steered the State Farm Mobile App, billing and payments, online registration, and E-signature workflows. Developed the State Farm Style & Editorial Guide and revamped online registration copy to boost registrations; oversaw Digital Communications and the 100 for Good app project.

Senior Digital Content Manager, Corporate Communications at YP/Yellow Pages

September 1, 2013 - October 1, 2015

Managed the employee Intranet site, user experience and quality control; relaunched and overhauled the site. Created, managed and distributed email marketing for executives and employees; implemented Chatter for internal communications and monitored Google Analytics.