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I am a results-driven digital marketing professional with experience in performance marketing, SEO, analytics, and web optimization, focused on translating business objectives into clear, data-driven digital strategies. I have worked across B2B and B2C environments in fashion, science, and healthcare, collaborating with cross-functional and international teams to improve visibility, engagement, and conversion performance through continuous optimization.…I am a results-driven digital marketing professional with experience in performance marketing, SEO, analytics, and web optimization, focused on translating business objectives into clear, data-driven digital strategies. I have worked across B2B and B2C environments in fashion, science, and healthcare, collaborating with cross-functional and international teams to improve visibility, engagement, and conversion performance through continuous optimization.

Jessica Singer-Yahm

Digital Marketer, Marketing Strategist, Content Creator, +7

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I am a results-driven digital marketing professional with experience in performance marketing, SEO, analytics, and web optimization, focused on translating business objectives into clear, data-driven digital strategies. I have worked across B2B and B2C environments in fashion, science, and healthcare, collaborating with cross-functional and international teams to improve visibility, engagement, and conversion performance through continuous optimization.…I am a results-driven digital marketing professional with experience in performance marketing, SEO, analytics, and web optimization, focused on translating business objectives into clear, data-driven digital strategies. I have worked across B2B and B2C environments in fashion, science, and healthcare, collaborating with cross-functional and international teams to improve visibility, engagement, and conversion performance through continuous optimization.

Available to hire

I am a results-driven digital marketing professional with experience in performance marketing, SEO, analytics, and web optimization, focused on translating business objectives into clear, data-driven digital strategies.

I have worked across B2B and B2C environments in fashion, science, and healthcare, collaborating with cross-functional and international teams to improve visibility, engagement, and conversion performance through continuous optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

German

Intermediate

Work Experience

Digital Marketing Manager at Roche Diagnostics International AG

October 1, 2021 - December 1, 2025

Led omnichannel digital marketing initiatives supporting product launches and brand optimization; used data-driven insights to improve marketing effectiveness, SEO performance, and sales alignment; improved website SEO and conversion performance, achieving page-one Google rankings and attributing $5M+ revenue impact through campaign tracking; built analytics frameworks linking digital marketing activity to sales, with $12M+ attributed revenue; led a global pilot to improve lead management processes and campaign attribution across affiliates.

Digital Marketing Manager E-Commerce at Swarovski

April 1, 2017 - October 1, 2021

Managed digital marketing budgets exceeding €3.5M, collaborating with agency partners to deliver projects on time and within budget. Achieved up to 10% cost savings while maintaining delivery quality. Led digital communication and content strategy across B2C and third-party e-commerce platforms; established brand guidelines with partners such as Amazon and Zalando. Planned and executed end-to-end digital customer journeys, including 3D and AI-based virtual experience tools to enhance consumer engagement on global e-commerce platforms.

Digital Marketing Manager, E-Commerce at Swarovski

April 1, 2017 - October 1, 2021

Managed digital marketing budgets exceeding €3.5M; oversaw and negotiated with agency partners, achieving up to 10% cost savings while maintaining delivery quality; led digital communication and content strategy across B2C and third-party e-commerce platforms, establishing brand guidelines for consistent execution with partners such as Amazon and Zalando; planned and executed end-to-end digital customer journeys, including the development of 3D and AI-based virtual experience tools to enhance consumer engagement on global e-commerce platforms.

Coordinator for Jewelry Product Marketing Delivery at Swarovski

March 1, 2015 - April 1, 2017

IT Coordinator at Oregon Health & Science University

November 1, 2013 - June 1, 2014

Laboratory Technician at R.S Dow Neurobiology Laboratories

January 1, 2010 - October 1, 2013

Education

Bachelor of Science at Washington State University, Vancouver

August 1, 2007 - May 1, 2011

Bachelor of Science at Washington State University, Vancouver

August 1, 2007 - May 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences, Consumer Goods, Retail, Wholesale & Distribution, Professional Services, Software & Internet, Media & Entertainment, Education